Rufus Latinamerica increases sales by 200% with WhatsApp integration with Bitrix24
Posted: Tue Jan 21, 2025 3:46 am
Establishing closer communication with your prospects can be the key to selling more on WhatsApp. This closeness goes beyond frequent contact. After all, it’s very easy to fill up your inbox with messages that will be read but not responded to, right?
The biggest challenge is to create intelligent communication that associates information about the customer's touchpoints and the best communication channel to contact them. This was the solution found by Rufus Latinamerica when integrating WhatsApp API with Bitrix24 CRM !
Check out the interview with Jeremiah Mendes, Sales Manager at Rufus Latinamerica, to learn how the company increased its average ticket using WhatsApp integration associated with Bitrix24 CRM.
Problems and challenges
Rufus Latinamerica is a sports goods distributor based in Panama, Central America. The company's malaysia telemarketing data goal is to offer the best experience to its customers by selling reference products for elite cycling and providing personalized service.
However, Rufus' reality was not much different from most companies:
several consultants using WhatsApp Business to sell;
loss of information during trading and
more time to close the deal.
The tools Jeremiah found allowed him to use WhatsApp Business without limitations, but there was no single tool integrated with all the information about the customer.
The truth is that it is very difficult to find the right way to use WhatsApp for sales . Despite its great potential for contacting leads and building relationships with customers , if the information is not organized, the team's efforts will not be optimized, resulting in lower sales or even sales losses.
The company was experiencing major limitations with WhatsApp Business, requiring a WhatsApp CRM to help salespeople. But the problems continued: the company implemented another CRM, there was no integration between the tools, and the pipeline continued to be slow.
Jeremiah points out that the fact that WhatsApp was not integrated with the CRM used by the company was one of the reasons that led him to look for a more complete solution. It was at this point that the sales manager found the WhatsApp API integration for Bitrix24.
Changes brought about by the WhatsApp API integration
Rufus was already using Bitrix24 CRM, and this was an important factor when choosing PowerZAP WhatsApp API for Bitrix24. After consulting the Bitrix24 marketplace and asking all questions on BR24's YouTube channel , the sales manager confirmed that WhatsApp integration would be the best solution.
Another important factor for Jeremiah's decision to use PowerZAP WhatsApp API for Bitrix24 was its cost-benefit ratio. Even with the payment of integrators, which act as an operator for WhatsApp, the manager assessed that the monthly plan for using the integration allows him to better evaluate its performance on the go.
“By integrating PowerZAP we got 4x more contacts and 2x more sales via WhatsApp”
The first changes felt in the company were “faster customer service, increased ability to follow up with potential customers and, as a result, increased sales,” reports Jeremiah.
Results of WhatsApp service
In a short space of time, WhatsApp has become Rufus Latin America's main means of communication and sales. The results are confirmed by the growth in new contacts and revenue, but above all, by the increased productivity of the sales team.
“We are now able to measure and make decisions much faster thanks to PowerZAP.”
By integrating WhatsApp with Bitrix24.CRM , the manager can supervise salespeople with a single application. The tool also contributed to the business intelligence of the business, because it made it possible to monitor all conversations and analyze each contact and customer behavior.
Presenting the current scenario of the sales department, Jeremiah says that
Numerically, these improvements translate into 4 times more contacts with sellers, a 200% increase in sales via WhatsApp and more expressive sales: the average sales value exceeded US$10 thousand , after the implementation of the WhatsApp API.
The biggest challenge is to create intelligent communication that associates information about the customer's touchpoints and the best communication channel to contact them. This was the solution found by Rufus Latinamerica when integrating WhatsApp API with Bitrix24 CRM !
Check out the interview with Jeremiah Mendes, Sales Manager at Rufus Latinamerica, to learn how the company increased its average ticket using WhatsApp integration associated with Bitrix24 CRM.
Problems and challenges
Rufus Latinamerica is a sports goods distributor based in Panama, Central America. The company's malaysia telemarketing data goal is to offer the best experience to its customers by selling reference products for elite cycling and providing personalized service.
However, Rufus' reality was not much different from most companies:
several consultants using WhatsApp Business to sell;
loss of information during trading and
more time to close the deal.
The tools Jeremiah found allowed him to use WhatsApp Business without limitations, but there was no single tool integrated with all the information about the customer.
The truth is that it is very difficult to find the right way to use WhatsApp for sales . Despite its great potential for contacting leads and building relationships with customers , if the information is not organized, the team's efforts will not be optimized, resulting in lower sales or even sales losses.
The company was experiencing major limitations with WhatsApp Business, requiring a WhatsApp CRM to help salespeople. But the problems continued: the company implemented another CRM, there was no integration between the tools, and the pipeline continued to be slow.
Jeremiah points out that the fact that WhatsApp was not integrated with the CRM used by the company was one of the reasons that led him to look for a more complete solution. It was at this point that the sales manager found the WhatsApp API integration for Bitrix24.
Changes brought about by the WhatsApp API integration
Rufus was already using Bitrix24 CRM, and this was an important factor when choosing PowerZAP WhatsApp API for Bitrix24. After consulting the Bitrix24 marketplace and asking all questions on BR24's YouTube channel , the sales manager confirmed that WhatsApp integration would be the best solution.
Another important factor for Jeremiah's decision to use PowerZAP WhatsApp API for Bitrix24 was its cost-benefit ratio. Even with the payment of integrators, which act as an operator for WhatsApp, the manager assessed that the monthly plan for using the integration allows him to better evaluate its performance on the go.
“By integrating PowerZAP we got 4x more contacts and 2x more sales via WhatsApp”
The first changes felt in the company were “faster customer service, increased ability to follow up with potential customers and, as a result, increased sales,” reports Jeremiah.
Results of WhatsApp service
In a short space of time, WhatsApp has become Rufus Latin America's main means of communication and sales. The results are confirmed by the growth in new contacts and revenue, but above all, by the increased productivity of the sales team.
“We are now able to measure and make decisions much faster thanks to PowerZAP.”
By integrating WhatsApp with Bitrix24.CRM , the manager can supervise salespeople with a single application. The tool also contributed to the business intelligence of the business, because it made it possible to monitor all conversations and analyze each contact and customer behavior.
Presenting the current scenario of the sales department, Jeremiah says that
Numerically, these improvements translate into 4 times more contacts with sellers, a 200% increase in sales via WhatsApp and more expressive sales: the average sales value exceeded US$10 thousand , after the implementation of the WhatsApp API.