In 2022, Appier assisted a well-known e-commerce brand to use dynamic creative optimization (DCO) in a single marketing campaign, producing more than 1,500 hyper-personalized Double 11 Singles' Day advertising materials in a single day. This marketing campaign successfully used DCO and the powerful AI-driven audience identification function provided by Appier to successfully achieve an investment return of 11.4 times. If that's not exciting enough for you, Appier also found a whopping 83% difference in conversion rates between dynamic and static content. This means that the consumption habits formed by consumers during the epidemic have not disappeared, so they will prefer brands that can display the most suitable products at the right time and place, rather than being blindly loyal to a single platform.
Appier is also working with a well-known large-scale e-commerce group in South Korea to create marketing campaigns. The engineering team builds algorithms and continuously optimizes them, mainly providing user australia phone number data models and optimized recommendation functions. Whenever a user sees an ad, they are paired with dozens of product recommendations that are most likely to convert. Once you reach sufficient scale, you can build a near-complete model of every past ad interaction and calculate conversion rates, successfully reducing cost per acquisition and increasing average price per customer.
Customer acquisition is an indispensable part of running a successful e-commerce business, and this link requires "the right time and the right place", so advanced goal setting techniques must be mentioned. McKinsey proposed the concept of " 360° all-round customer profile ", which has become a must-have for attracting and retaining customers in 2023. Brands must find partners with deep roots in Asia to unlock business opportunities and channels for steady business expansion. However, such partners are hard to find.
As Taiwan's first digital unicorn company, Appier relies on its solid foundation in the Asia-Pacific region to obtain a large amount of user behavior data, which has become a strong backing for its own AI deep learning model. In addition, Appier is well versed in identifying and optimizing the defining factors of high-value customers and acquiring them in the most cost-effective manner.
In addition to extensive customer acquisition experience, Appier also offers a range of creative solutions. From eye-catching 3D creatives to generative AI solutions , Appier's products can be customized to match your e-commerce customer acquisition needs and scale.