General strategy for the formation of a single information space
Posted: Tue Jan 21, 2025 4:02 am
Immediate start of transformation
If you currently lack the resources to fully implement the project, do not put off starting to improve the workflow. Even gradual improvement of communications will have a positive impact on the quality of the team's work and will help speed up the process of further optimization.
Active support for change, belief in success
For successful implementation of the project and obtaining a quality result, it is important that the internal communications manager or specialists of this department are passionate about the idea, continuously feed the changes being carried out with their own energy and faith in success. Uncertainty and doubts can nullify the results already achieved.
Read also!
"Company Marketing Plan: Short and Detailed Versions"
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General strategy for the botim database formation of a single information space
A clear strategy for creating a single information space, which defines a number of characteristic tasks, will help avoid failure in internal communications:
Achieving communication stability, overcoming gaps not only horizontally but also vertically. This is very important for understanding work goals and ensuring consistency in actions at all levels.
Receiving feedback from employees of the enterprise. It is necessary that each employee of the company understands how important their opinion is to the management, and also has the opportunity to use convenient and accessible feedback tools.
The willingness of the company's management to engage in dialogue, creating a positive image of the organization.
Communicating to each employee the company's corporate policy in the area of ​​personnel training and development.
Formation of uniform standards of business conduct. The culture of internal communications is no less important, therefore, in accordance with the corporate code of the company and ethical standards, rules are established that are mandatory for all employees to follow.
5 stages of creating internal communications
The construction of internal communications in an organization is carried out in stages:
Problem identification
As a rule, the initiator of the creation or development of the SCS is the company's management or a group of employees who have identified certain difficulties in the work. It is important to define specific goals and clarify the expected results even before the start of the project.
Analysis of existing processes
If the company has no official communication channels, employees most likely communicate and exchange information using unofficial ones. It is necessary to find out how this happens, analyze the current state of the ICS.
To do this, you can ask employees how exactly information is transmitted, whether these means of internal communication are convenient for them, which channels, in their opinion, are the most effective. It is equally important to find out what information is in demand, whether personal achievements of colleagues are interesting or whether news reports are enough. A comprehensive analysis will help determine the needs of the team, identify all existing problems and outline ways to eliminate them.
Selection of tools and means of internal communication
The choice of communication tools and instruments should correspond to the company's needs. At this stage, a decision is made on the scale of the project - whether the team needs a corporate portal or whether it is enough to limit itself to popular messengers.
Development and implementation of management strategy
A well-designed internal communications strategy should combine technology with a clear, transparent organizational culture.
If you currently lack the resources to fully implement the project, do not put off starting to improve the workflow. Even gradual improvement of communications will have a positive impact on the quality of the team's work and will help speed up the process of further optimization.
Active support for change, belief in success
For successful implementation of the project and obtaining a quality result, it is important that the internal communications manager or specialists of this department are passionate about the idea, continuously feed the changes being carried out with their own energy and faith in success. Uncertainty and doubts can nullify the results already achieved.
Read also!
"Company Marketing Plan: Short and Detailed Versions"
Read more
General strategy for the botim database formation of a single information space
A clear strategy for creating a single information space, which defines a number of characteristic tasks, will help avoid failure in internal communications:
Achieving communication stability, overcoming gaps not only horizontally but also vertically. This is very important for understanding work goals and ensuring consistency in actions at all levels.
Receiving feedback from employees of the enterprise. It is necessary that each employee of the company understands how important their opinion is to the management, and also has the opportunity to use convenient and accessible feedback tools.
The willingness of the company's management to engage in dialogue, creating a positive image of the organization.
Communicating to each employee the company's corporate policy in the area of ​​personnel training and development.
Formation of uniform standards of business conduct. The culture of internal communications is no less important, therefore, in accordance with the corporate code of the company and ethical standards, rules are established that are mandatory for all employees to follow.
5 stages of creating internal communications
The construction of internal communications in an organization is carried out in stages:
Problem identification
As a rule, the initiator of the creation or development of the SCS is the company's management or a group of employees who have identified certain difficulties in the work. It is important to define specific goals and clarify the expected results even before the start of the project.
Analysis of existing processes
If the company has no official communication channels, employees most likely communicate and exchange information using unofficial ones. It is necessary to find out how this happens, analyze the current state of the ICS.
To do this, you can ask employees how exactly information is transmitted, whether these means of internal communication are convenient for them, which channels, in their opinion, are the most effective. It is equally important to find out what information is in demand, whether personal achievements of colleagues are interesting or whether news reports are enough. A comprehensive analysis will help determine the needs of the team, identify all existing problems and outline ways to eliminate them.
Selection of tools and means of internal communication
The choice of communication tools and instruments should correspond to the company's needs. At this stage, a decision is made on the scale of the project - whether the team needs a corporate portal or whether it is enough to limit itself to popular messengers.
Development and implementation of management strategy
A well-designed internal communications strategy should combine technology with a clear, transparent organizational culture.