What will change in the current Google Analytics?
Posted: Tue Jan 21, 2025 4:05 am
Cross-platform analysis
With this in mind, with the new Analytics you don't need predefined reports to examine your data in an easy way.
The first direct reporting feature is Exploration , which allows you to drag and drop to measure your property through a canvas format.
Then, with Funnels you can understand and identify what steps users take towards conversion, as well as what stages of the funnel they are in.
Finally, Path Analysis helps you see the actions taken by your spain phone number list visitors and understand the possible reasons why they converted or not.
Marketers around the world still use Universal Analytics, but it's a good idea to start getting used to Google Analytics 4 as soon as possible.
Recently, Google announced that Universal Analytics will stop processing new hits on July 1, 2023. The same will happen with Universal Analytics 360 on October 1, 2023.
According to Russell Ketchum, Director of Product Management at Google, the Universal Analytics measurement methodology is becoming obsolete, which is why Google Analytics will be necessary starting in 2023.
The main differences we can see in this version are:
event-based data model for measurement;
operation through platforms;
It is not necessary to rely on cookies;
There is no storage of IP addresses (which helps you comply with privacy regulations).
What should marketers do NOW to prepare?
Whenever marketers need to start using a new tool, it takes time to get used to its features.
With this in mind, with the new Analytics you don't need predefined reports to examine your data in an easy way.
The first direct reporting feature is Exploration , which allows you to drag and drop to measure your property through a canvas format.
Then, with Funnels you can understand and identify what steps users take towards conversion, as well as what stages of the funnel they are in.
Finally, Path Analysis helps you see the actions taken by your spain phone number list visitors and understand the possible reasons why they converted or not.
Marketers around the world still use Universal Analytics, but it's a good idea to start getting used to Google Analytics 4 as soon as possible.
Recently, Google announced that Universal Analytics will stop processing new hits on July 1, 2023. The same will happen with Universal Analytics 360 on October 1, 2023.
According to Russell Ketchum, Director of Product Management at Google, the Universal Analytics measurement methodology is becoming obsolete, which is why Google Analytics will be necessary starting in 2023.
The main differences we can see in this version are:
event-based data model for measurement;
operation through platforms;
It is not necessary to rely on cookies;
There is no storage of IP addresses (which helps you comply with privacy regulations).
What should marketers do NOW to prepare?
Whenever marketers need to start using a new tool, it takes time to get used to its features.