Use Snapchat now for your influencer marketing strategy
Posted: Tue Jan 21, 2025 4:22 am
After its slump in 2019, Snapchat has again experienced positive growth over the past two years. In addition, the social network is especially popular among young people and generation Z. Read more on the Kolsquare blog about Snapchat's general statistics in 2022 and tips for integrating Snapchat into your influencer marketing strategies.
Key points
Snapchat is especially popular among Gen Z and has 293 million daily active users worldwide.
Snapchat influencers are paid around $10 per sponsored post for every 1,000 followers.
Tips for influencer marketing on Snapchat are:
Multi-channel advertising
Snapchat Account Acquisition
Co-creation for greater authenticity
Snapchat was launched in 2011 and is now part of the Meta Group. In 2020, the platform launched a campaign to prove that it is more attractive than ever for brands. As a result, several marketers are sharing their experiences with influencer marketing on the app:
The video messaging app now has 293 million daily active users who create around three billion snaps a day. This makes the app the most popular among 13-24 year olds . If your marketing strategies target this de r&d directors email database mographic, Snapchat can be very interesting for your brand. Let’s dive into Snapchat’s overall statistics in 2022 and also take a look at how you can use Snapchat for your influencer marketing strategy.
Snapchat General Statistics in 2022
Since 2019 ( 190 million daily active users ), the number of users has been steadily increasing. Previously, Snapchat's numbers had been declining, but over the past two years, the app has been rapidly gaining popularity.
Compared to daily active users (DAU), Snapchat now has nearly twice as many monthly active users (MAU): 514 million people use Snapchat monthly, making it the 12th most popular app overall and the sixth most popular messaging app, behind Facebook Messenger (1.3 billion MAU), WeChat (1.24 billion MAU), QQ (606 million MAU), and Telegram (550 million MAU).
In the US, 55.6% of users are female, while Facebook Messenger and WhatsApp have more active male participants… 20.5% of Snapchat users are between the ages of 13 and 17. Thus, 90 % of Snapchat users are Gen Z, 82% of US teens use Snapchat monthly, and 36% even describe the app as their favorite platform. Although 11.9% of all users are female and between the ages of 13 and 17, the largest age group across all genders is 25-34 at 22.3%. Only 3.5% of users are over 50.
Key points
Snapchat is especially popular among Gen Z and has 293 million daily active users worldwide.
Snapchat influencers are paid around $10 per sponsored post for every 1,000 followers.
Tips for influencer marketing on Snapchat are:
Multi-channel advertising
Snapchat Account Acquisition
Co-creation for greater authenticity
Snapchat was launched in 2011 and is now part of the Meta Group. In 2020, the platform launched a campaign to prove that it is more attractive than ever for brands. As a result, several marketers are sharing their experiences with influencer marketing on the app:
The video messaging app now has 293 million daily active users who create around three billion snaps a day. This makes the app the most popular among 13-24 year olds . If your marketing strategies target this de r&d directors email database mographic, Snapchat can be very interesting for your brand. Let’s dive into Snapchat’s overall statistics in 2022 and also take a look at how you can use Snapchat for your influencer marketing strategy.
Snapchat General Statistics in 2022
Since 2019 ( 190 million daily active users ), the number of users has been steadily increasing. Previously, Snapchat's numbers had been declining, but over the past two years, the app has been rapidly gaining popularity.
Compared to daily active users (DAU), Snapchat now has nearly twice as many monthly active users (MAU): 514 million people use Snapchat monthly, making it the 12th most popular app overall and the sixth most popular messaging app, behind Facebook Messenger (1.3 billion MAU), WeChat (1.24 billion MAU), QQ (606 million MAU), and Telegram (550 million MAU).
In the US, 55.6% of users are female, while Facebook Messenger and WhatsApp have more active male participants… 20.5% of Snapchat users are between the ages of 13 and 17. Thus, 90 % of Snapchat users are Gen Z, 82% of US teens use Snapchat monthly, and 36% even describe the app as their favorite platform. Although 11.9% of all users are female and between the ages of 13 and 17, the largest age group across all genders is 25-34 at 22.3%. Only 3.5% of users are over 50.