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But that's changing. Netflix, known for streaming and exclusive movies and TV shows, bought a video game studio. And Epic Games, famous for titles like Fortnite, just acquired a music streaming service. Is it all coming together?

But how did it start? Fortnite.

In early 2019, Netflix stated in a report that its main competitors are not Disney or HBO, but Fortnite, a gaming platform... Or should I say an interactive media platform?

It started out as one of the world's most popular real-time battle royale games, with over 200 million registered users, but in the fight for attention, Fortnite adapted and featured live concerts from artists like Marshmello, Travis Scott and Ariana Grande.

And that literally changed the entertainment market as estonia phone number list we know it. Netflix saw that change and, little by little, users perceived a great innovation.

Passive consumption of content is not an option, it is necessary to keep users engaged with the material, to allow them to be a part of it. The streaming platform added a new type of interactive film, Black Mirror: Bandersnatch , which received a lot of criticism and was in the trending topics for weeks, but it was not enough.

After some experiments to explore a new market, Stranger Things, one of its best series, became a video game.

And with this successful move, in September 2021, Netflix bought the video game studio Night School Studio, definitively entering the mobile gaming market.

As for Epic Games...
Meanwhile, Epic Games has just acquired Bandcamp, an independent music platform known for having a more artist-friendly approach than other streaming platforms like Spotify and Deezer.

Despite some criticism from musicians, who see this acquisition as a likely increase in commissions, it may also mean that their music will be heard by more audiences.