How brands can work with Amazon influencers

[Dimaeiya333]

If your brand is thinking about working with Amazon Influencers, the same rules apply as for any influencer partnership. Authenticity should be your number one priority . So, don’t go solemnly by the creator’s reach—rather, find someone whose content, style, and values ​​fit your brand. Trisha Hershberger, Amazon Live host and content creator, writes on the Amazon Ads blog and advises brands to research potential influencers closely and determine if their content and goals truly align with yours.

Hershberger notes, “I’ve had companies reach out to me and I’ve had to politely apologize after dozens of emails because I felt there was no collaboration.” This is wasted energy for both the influencers and you and likely a waste of resources.

The more authentic, the more credible: that's a general rule that you can remember, just like the creators and livestreamers on Amazon. As Hershberger also points out, it is precisely because of this authenticity that you should give your partners a certain artistic and creative freedom . Only if a mutual understanding is built for each other will the collaboration be successful in the long term - if that is what is desired.

Furthermore, communication is key , of course. Freedom in the creative process can only lead to satisfactory end results if expectations and boundaries are clearly communicated from the start. Live streams, on the other hand, require preparation, in addition to the time when influencers are actually online. This means that they most often stream at times when australia accountant email database many viewers are away , such as after school or work and on weekends. Influencers may be less available during normal office hours, and you may be equally unavailable on weekends. Consequently, campaigns need to be planned well to avoid misunderstandings.

At the same time, you can’t plan for everything, because circumstances can change quickly in this fast-moving industry. Big tech never sleeps, so influencers and brands need to be adaptable. Brands, in particular, can benefit greatly from the expertise of creators to remain relevant to their audiences. “ When brands collaborate with creators, real magic can happen ,” says Hershberger.

Prime Day 2022 and the Amazon Influencer Program
Amazon’s Influencer Program was especially in the conversation for this year’s Prime Day, the company’s “ massive ” shopping event. Prime Day, which fell on July 12 and 13 this year, became known for notable discounts on a wide variety of products .

However, limited inventory and record inflation have caused many sellers to rethink their discount strategy . The current difficult macroeconomic situation may therefore have contributed to the $3.8 billion losses at the end of the March quarter . Therefore, Prime Day was especially important for Amazon in July and the company is trying to boost deals with the help of live streams. These factors explain why Amazon is planning a second Prime Day in the fall, according to Business Insider .

This could therefore be a good opportunity for your brand to think about working with Amazon influencers. It is also good to know that you can easily start a live stream as a brand, but we have already told you about the advantages of a partnership with influencers. Both strategies certainly have their advantages, but live streaming is currently only possible with the iOS app.