#1/2 Why create a professional blog? To talk about your profession and position yourself as a specialist.
What is a pro blog?
A professional blog can be a site dedicated to a subject, a theme, or a page on your website, dedicated to what you want to say on a recurring basis. In terms of format, it allows you to publish many articles, unlike a standard website page.
For each article, you will define a subject, a visual, a title and one or taiwan phone number more key words. You will integrate videos or infographics.
A professional blog is an opportunity to talk about your profession.
Who better than you to talk about your know-how?
Your website represents your business online and allows you to be visible. In the same way that you go to see your customers to present your new products, you must bring your site to life. You know your customers and know how to talk to them: do the same with those who do not know you yet, go and meet them.
Why create a professional blog?
The benefits of keeping a professional blog are numerous:
Demonstrate and promote your expertise,
Bring content about your profession,
Engage in contact with your customers, prospects,
Maintain the link by communicating about your latest articles through newsletters
Gain new subscribers,
Generate traffic to your website,
Stay up to date with what's new in your market thanks to the monitoring that you will put in place
Create a specialist image in your sector.
Creating a professional blog allows you to show that you know your business and your market, that you are aware of developments and innovations. In short, that you are up to date. No need to be a speaker for this. You already have the speech and the arguments. What you lack is a methodology to put them forward by writing them for the Web. This can be learned, it requires work, time and resources, but it is a nice unifying project for your team.
Your customers are sensitive to new things: be up to date and show that you have mastered new uses.
Maintaining your professional blog will update your site with new features, in the form of information, content, or events. This is important:
Google robots prioritize sites that contain changes. When they pass through your site, it is indexed and appears in search results. Thus, the more you bring new features to your site, the more it is seen, and rises in the SEO.