I don't think I've been able to emphasize this enough so maybe I should rewrite this article at this point to say "it all starts with the buyer's journey."
If your content is not mapped and aligned to this experience, it will likely fail or you will have a hard time linking your content to business outcomes.
A great buyer's journey skillfully answers a series of questions, all while building a personal relationship.
Today, this journey is increasingly digital, giving marketing and sales teams a huge opportunity to capture useful first-party data to connect with buyers and customers at scale.
Yes, and it gets better.
Interactive content also allows you to capture an even better type of first-party data: claimed data.
Also known as zero-party data , it is information that your customers intentionally share with you, rather than simply capturing it from user analytics and behavior.
This can include intentions, preferences, personal context, and much more.
The impending death of third-party cookies makes it critical to kazakhstan phone number list capture first-party data across your content, and that’s just one of the benefits of using an interactive content tool like Ion integrated with your CRM.
Some examples of Rock Content
Let’s start with a top-of-the-funnel example. Having a content newsletter is one of the best tactics you can use to create your own channels and build a strong relationship with your audience.
That’s exactly what our content team at Rock Content did when they decided to create our newsletter The Beat in the hopes of achieving higher engagement by making the newsletter interactive. Not to mention all the insights we can gain from consuming content.