What is churn?
Churn , also known as customer churn rate, is a key concept usa telegram accounts for any business, regardless of industry or size. The definition of churn is relatively simple: it refers to the percentage of customers who stop using a company's services or products within a given time period.
A high churn rate can be a sign of problems such as a lack of customer care, competition in the market, or poor product quality. Therefore, understanding this phenomenon and managing it skillfully is extremely important for every company. We will discuss the potential causes of a high churn rate in more detail later in this article.
Measuring churn can look different, but the most commonly used metric is churn rate, which is the percentage of customers who leave a service within a given time period. Understanding why customers leave is key to developing effective strategies to prevent churn and maintain customer loyalty.
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How to calculate churn rate?
Just knowing what churn is won't help much if you don't put it into practice. It's worth it, and it's necessary to calculate the churn rate for your business. However, it's not enough to do it once, because after some time the information you get may become outdated.