Run an e-commerce affiliate campaign with influencers in five easy steps

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Indeed, influencer marketing is perfectly compatible with affiliate campaigns. Kolsquare provides you with a 5-step guide to running your e-commerce affiliate campaign now.


Traditional advertising is no longer enough. In the face of changing demographics like Gen Z, influencer marketing is here to stay. As businesses and brands grapple with the difficult realities of marketing today, they need to shift gears and find what works best. That’s why many brands are investing in the people young people trust: influencers. These content creators are changing the nature of marketing, but does this mean affiliate marketing is becoming obsolete? No.

Kolsquare has examined conventional affiliate marketing methods and figured out how to boost your e-commerce influencer campaign.


The 1x1 of affiliate marketing
We may all have an idea of ​​what affiliate marketing means, but let’s look again at the exact definition and ins and outs.

Affiliate marketing involves promoting products and services for another person or company . In return, affiliates receive a commission based on the resulting sale or clicks. In fact, it's a new take on an old idea: receiving a commission for a sale. Overall, affiliate marketing is a quick way to offer products and services without having to create your own.

In fact, affiliate marketing can be quite technical. Thanks to software, the actual mec communication directors email list hanics are behind the scenes, but let’s take a quick look behind the scenes to understand the concept for your next ecommerce influencer affiliate campaign.

Each affiliate receives a unique identifier and a specific URL.
The link is included in everything the affiliate and affiliate partner have agreed to: blog posts, email marketing, etc.
By clicking on the link, the potential buyer is redirected to the affiliate partner's site; a cookie is placed on the potential buyer's computer; the cookie ensures payment to the affiliates (even if the referral sale occurs after several days).
Merchants or affiliate partners verify and identify sales using cookies; make reports to show clicks and sales from referred affiliates; pay their commission to the affiliate.
The classic method of affiliate marketing
Do we still remember the days of bloggers and editors, before the advent of social media? Back then, bloggers or media editors had their own websites to promote or recommend a brand through product demonstrations, tours or reviews.

In order to monetize their own content, bloggers and publishers sought to expand their membership portfolios and increase the number of affiliate programs to increase their commissions from a larger number of readers with diverse interests. As a result, many affiliates did not just advocate for a specific brand, but joined all popular programs, making it difficult for brands to be considered their first choice and therefore the first choice of the consumer.