In terms of marketing, each offer led to different paths in the funnel
Posted: Tue Jan 21, 2025 5:45 am
On the main screen of the previous version of the Buyer Persona Generator, the visitor could feel quite overwhelmed by two different offers: the Buyer Persona Generator experience and an ebook.
With such different routes displayed on the same screen, the projected journey to meet the buyer persona is corrupted and the user can:
get lost in the experience and/or;
lose the value of such a powerful resource.
If you want to add additional resources to enrich your users' experience, great! No problem with that. Just make sure that these resources don't compete with each other or distract the user from their main objective.
Now, the Buyer Persona Generator homepage is entirely dedicated to it. But if you think there is no supplementary material throughout the journey, you are wrong! They are simply better distributed throughout the experience now.
Sales speech tone
I could have added this element as a highlighted india consumer mobile number list passage when I mentioned copywriting. But the tone of the sales pitch goes beyond the copy!
In the previous experience of the Buyer Persona Generator, offers for MQLs were shown more than once throughout the steps. Just to clarify the concept, an MQL is a lead that has been qualified by marketing initiatives and wants to communicate with a sales representative.
Our Buyer Persona Generator is a top-of-funnel material . We can drive them to the middle of the funnel, but even then, there's a good chance this person isn't ready to become an MQL yet. And if we try to push them, they might:
become a fake MQL, wasting precious time of sales reps;
or feel frustrated because they couldn't solve their problems.
With that in mind, we rewrote all the copy and adapted or eliminated all the friction that could cause this kind of feeling of pressure.
With such different routes displayed on the same screen, the projected journey to meet the buyer persona is corrupted and the user can:
get lost in the experience and/or;
lose the value of such a powerful resource.
If you want to add additional resources to enrich your users' experience, great! No problem with that. Just make sure that these resources don't compete with each other or distract the user from their main objective.
Now, the Buyer Persona Generator homepage is entirely dedicated to it. But if you think there is no supplementary material throughout the journey, you are wrong! They are simply better distributed throughout the experience now.
Sales speech tone
I could have added this element as a highlighted india consumer mobile number list passage when I mentioned copywriting. But the tone of the sales pitch goes beyond the copy!
In the previous experience of the Buyer Persona Generator, offers for MQLs were shown more than once throughout the steps. Just to clarify the concept, an MQL is a lead that has been qualified by marketing initiatives and wants to communicate with a sales representative.
Our Buyer Persona Generator is a top-of-funnel material . We can drive them to the middle of the funnel, but even then, there's a good chance this person isn't ready to become an MQL yet. And if we try to push them, they might:
become a fake MQL, wasting precious time of sales reps;
or feel frustrated because they couldn't solve their problems.
With that in mind, we rewrote all the copy and adapted or eliminated all the friction that could cause this kind of feeling of pressure.