Youtube offers a new alternative to TikTok with its Youtube Shorts

[Dimaeiya333]

All social networks are shaken by the tremendous power of TikTok, which has gained a huge market share in a very short time. While Instagram is betting on its Reels to limit the damage, YouTube is also launching its short video format called “YouTube Shorts”.

Launched in September 2020 in India, the new feature offered by YouTube quickly became a success. At the end of February 2021, the CEO of Google and Alphabet announced that YouTube Shorts videos received 3.5 billion cumulative daily views in the Indian market.

The new format was also a huge success when it was first introduced in the United States, as by the time the beta version was launched in March 2021, the new feature had already surpassed 6.5 billion daily views !

The “YouTube Shorts” feature was finally launched a few months later in more than 100 countries around the world. Similar

In addition to what already exists on TikTok or Instagram with Reels, “YouTube Shorts” offers users the possibility of publishing videos of 60 seconds or less . Speed, timer and segmentation options for videos are also available directly through the creation tool offered by YouTube.

For the moment, the revenue generated by ads in the Shorts reader is no risk managers email database t shared with the creators, unlike the “classic” videos that can be published on the social network. Maybe things will change in the future, let’s keep an eye on the developments!

A Guide to Instagram Influencer Marketing
Download our guide to harness the undisputed power of Instagram in Spain for Influencer Marketing: discover how this platform is constantly evolving and offers practical tips to optimize your campaigns and maximize their impact.

Read all about:
Tips for collaborations between influencers and brands on Instagram.

Download now


About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This