When one innovates, another follows, and soon many platforms have a new, similar feature. You can see this in Instagram’s introduction of Candid Stories to challenge BeReal and in their use of Reels to keep up with TikTok. YouTube has its own version of quick TikTok-like videos, with its introduction of Shorts. And it’s highly likely that what’s on Instagram today will be introduced on Facebook tomorrow, as long as any testing is successful. TikTok also looks to be taking a swing at YouTube with these longer videos and the new view feature, just as they’ve already done to BeReal, with their introduction of TikTok Now.
Some questions remain I really could go on with more examples, but obvious questions arise from uae phone number data all this: If all the social media platforms keep integrating features that were previously innovated by the competition, will we still be able to distinguish between platforms? Will there still be a clear and obvious benefit to using one platform over another? And will there be only one clear overall winner? Either way, one thing is certain: TikTok’s future is currently bright and it certainly seems to be the one to watch right now for new features and innovations.
new horizontal full-screen feature and roll it out to everyone on their platform. And so far, there’s been no mention of whether creators can upload to YouTube and TikTok with one single format video. So, for marketers, at least for now, it’s very much a waiting game. However, given the number of people using TikTok and getting a great deal of use from features such as search and an Instagram-like Photo Mode, marketers very much need to keep an eye on this platform and where it is going.