Group Effects: Augmented Reality in Facebook Messenger

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As if to get a foothold in the Metaverse, a big topic that Facebook is passionate about, the giant is adding augmented reality effects to Messenger and Messenger Rooms . All participants in a call (not just one) can add fun filters to their conversations. Beyond a simple filter, this feature also allows you to go further in entertainment by proposing interactive multiplayer games.


New TikTok features
TikTok Creator Marketplace
TikTok is structuring its offering to content creators with its TikTok Creator Marketplace. This platform is the space for exchange between brands and influencers on TikTok. Authenticated data, advanced search function, creator profile, reports… The platform aims to facilitate collaboration during an influencer marketing campaign.


TikTok Creative Hub
In line with this desire to professionalize its approach to brands and content creators , TikTok offers a space dedicated to professionals who already have a TikTok Business account. Brands can thus receive support in content creation through digital educational tools.


TikTok Shopping
This new TikTok feature has been made possible thanks to the Chinese giant's partnership with Shopify , an online shopping platform. Initially limited to ads, e-commerce is now expanding on TikTok. Users of the platform can purchase p vp facility manager email database roducts directly from a TikTok profile: via its TikTok storefront or its e-commerce website. The transaction is completed with the payment phase, on Shopify.

Influencer marketing trends for 2025
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About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.