Check out our Post Performance Report series for more examples of brands tapping into some of these timely themes.

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Premium networking: Effortlessly canada b2b leads connect with senior industry leaders, potential clients and collaborators. The festival is a hub for networking and forging valuable relationships. Just make sure to do that follow up! If you have the budget, create intimate moments like a dinner for key players in your business.
Trendspotting, education and inspiration: Gain insights from the world’s top marketers and creatives. The knowledge shared at Cannes (not to mention exposure to cutting-edge campaigns) can inspire and inform your strategies. Stay ahead of industry trends and understand where the market is heading. This foresight can position your agency as a forward-thinking leader.
Visibility: Showcasing your work at Cannes can elevate your brand or agency’s profile, attracting new business opportunities. Personally, having a speaking engagement on a main branded beach was supportive.
Attending the Cannes Lions Festival is more than just an educational experience; it’s a strategic investment in your business’s future. By embracing the themes and insights shared this year, we can all strive to create more impactful, inclusive and innovative marketing campaigns.

Let’s continue to push boundaries and redefine what’s possible in marketing. Here’s to a year of creativity and growth!



If you’ve scrolled through LinkedIn lately and found yourself wondering, “Is there something different about social media job descriptions?,” the answer is yes.

We recently analyzed 50 different social media job listings to learn more about the skills and experience brands require candidates to have. What we uncovered were social media roles with higher levels of specialization and sophistication—an indication of what future social jobs will look like.

A LinkedIn post from a social media manager explaining how the role has changed over the past eight years, and how she's glad to see more specific titles emerging