Video Transcripts for Accessibility and Keyword Optimization

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By paying close attention to these factors, you can ensure that your images are not only aesthetically pleasing, but also contribute significantly to the visibility and performance of your website.Videos engage users like no other medium. As online audiences increasingly prefer visual content, search engines recognize the importance of well-optimized videos. By perfecting your video SEO approach—through transcripts, thumbnails, schema markup, and strategic embedding—you can increase visibility, watch time, and overall site authority.

Below are key video SEO factors and best practices to keep your video content discoverable and competitive.

What it is: Transcripts transform video voice into searchable text, providing context to both users and search engines.

Why it is important:

Accessibility: Transcripts help users with hearing problems poland phone number and those browsing without sound.
Keyword signals: Including transcripts means more text for search engines, which improves topical relevance.
How to put it into practice:

Add transcripts directly below embedded videos.
Highlight key terms and phrases naturally in the transcript text.
2. Custom video thumbnails to improve CTR
What it is: A thumbnail is the “cover” of your video. A high-quality, custom image that reflects your content and brand can entice users to click through.



Why it is important:

Higher click-through rate: Attractive thumbnails stand out in SERPs and related video sources. beyo