This helps reduce marketing costs while

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Listed below are some of the main advantages of AOVs. Increased income Increasing AOV means getting more value from every customer interaction, which in turn increases your bottom line. For example, suggesting complementary products at checkout increases AOV when customers add more items to their cart. Reduce marketing costs Upselling to an established customer base requires fewer resources than acquiring new customers.



This helps reduce marketing costs while promoting higher canada business fax list . Improve profit margins Higher AOV helps improve profit margins. During the checkout process, stores can offer customers premium versions of products. When customers accept the recommendations, businesses earn better profit margins. Increase customer lifetime value When customers spend more money on each transaction, businesses make more money over time, contributing to a higher customer lifetime value.



Stores can offer points or rewards for large purchases to generate immediate profits and repeat purchases, thereby fostering customer loyalty. Best practices for increasing your Shopify store’s AOV Cross-selling Stores often sell products that complement each other. In a cross-selling strategy, customers are shown complementary items before checkout to encourage larger orders.