Train employees early and often
Posted: Tue Jan 21, 2025 8:36 am
Once you have a policy finalized, you’ll want to train finland b2b leads your employees on it. Include your social media policy, the best ways to manage social media and common social media questions in onboarding training. After that, schedule regular training updates throughout the year to cover changing best practices, overall social strategy and security approaches.
Have strong social media security measures in place
Social media security requires vigilance. Access controls like multifactor authentication (MFA) and limiting full administrative access to key team members are important. Consider working with your organization’s information security team to develop strong security measures and stay up-to-date about new risks.
Create a crisis management plan
Even the most risk-attentive brands may eventually face a crisis on social media. Whether a cybersecurity breach or a negative post gone viral, know how you’ll respond well before anything happens.
A crisis management plan should reference multiple scenarios and include who responds, where and how. Often, if you respond to a brewing crisis swiftly and transparently, you can prevent it from becoming larger.
For example, California Pizza Kitchen used a successful social media crisis management approach by responding to a viral TikTok about a customer’s incorrect mac and cheese order. The company used humor in a response on TikTok and offered a discount for everyone ordering mac and cheese for the next few weeks.
Have strong social media security measures in place
Social media security requires vigilance. Access controls like multifactor authentication (MFA) and limiting full administrative access to key team members are important. Consider working with your organization’s information security team to develop strong security measures and stay up-to-date about new risks.
Create a crisis management plan
Even the most risk-attentive brands may eventually face a crisis on social media. Whether a cybersecurity breach or a negative post gone viral, know how you’ll respond well before anything happens.
A crisis management plan should reference multiple scenarios and include who responds, where and how. Often, if you respond to a brewing crisis swiftly and transparently, you can prevent it from becoming larger.
For example, California Pizza Kitchen used a successful social media crisis management approach by responding to a viral TikTok about a customer’s incorrect mac and cheese order. The company used humor in a response on TikTok and offered a discount for everyone ordering mac and cheese for the next few weeks.