Explore expanded interests to target potential users of The Sandbox Alpha Season 3
Posted: Tue Jan 21, 2025 8:44 am
Solutions
The Sandbox leveraged CrossX to generate expanded interests matching user affinities. Our AI prediction model uses first-party data from the audience, such as views, clicks, and registrations, to identify and extrapolate keywords in order to uncover potential user interests and thus create more user personas. Rather than not knowing user profiles, with CrossX, The Sandbox was able to tailor new campaign messages to those potentially interested in.
Precisely achieve localized user insights in Hong Kong and Taiwan
In the past, instead of tailored messages based on local user bosnia and herzegovina mobile phone number list behaviors, The Sandbox streamlined its campaigns by using one message for all regions. With Appier’s CrossX solution, The Sandbox was able to differentiate its campaign messages to Taiwan and Hong Kong users by leveraging current users’ behavior data. Moreover, CrossX pushed the advertisements on websites that are related to the users’ interests. For instance, potential Taiwanese users were undergraduates and were interested in local news stories and games. Therefore, The Sandbox campaigns were displayed on news websites and game forums. By collaborating with Appier, The Sandbox successfully increased the CTR of its HK campaign by 16% and TW campaign by 50%.
Display correlated and brand new ad creative formats to grab user’s attention
In the fiercely competitive advertising inventory landscape for gaming brands, The Sandbox stood out by leveraging Appier's innovative ad materials. At a time when the modern individual’s attention span is shrinking, The Sandbox leveraged CrossX’s 3D cube creative format to provide a refreshing ad experience. Apart from delivering ads that align with users' interests on suitable ad placements, CrossX combined attention-grabbing formats with compelling ad content to prolong user engagement. With Appier’s help, The Sandbox successfully targeted and engaged with the right users.
The Sandbox leveraged CrossX to generate expanded interests matching user affinities. Our AI prediction model uses first-party data from the audience, such as views, clicks, and registrations, to identify and extrapolate keywords in order to uncover potential user interests and thus create more user personas. Rather than not knowing user profiles, with CrossX, The Sandbox was able to tailor new campaign messages to those potentially interested in.
Precisely achieve localized user insights in Hong Kong and Taiwan
In the past, instead of tailored messages based on local user bosnia and herzegovina mobile phone number list behaviors, The Sandbox streamlined its campaigns by using one message for all regions. With Appier’s CrossX solution, The Sandbox was able to differentiate its campaign messages to Taiwan and Hong Kong users by leveraging current users’ behavior data. Moreover, CrossX pushed the advertisements on websites that are related to the users’ interests. For instance, potential Taiwanese users were undergraduates and were interested in local news stories and games. Therefore, The Sandbox campaigns were displayed on news websites and game forums. By collaborating with Appier, The Sandbox successfully increased the CTR of its HK campaign by 16% and TW campaign by 50%.
Display correlated and brand new ad creative formats to grab user’s attention
In the fiercely competitive advertising inventory landscape for gaming brands, The Sandbox stood out by leveraging Appier's innovative ad materials. At a time when the modern individual’s attention span is shrinking, The Sandbox leveraged CrossX’s 3D cube creative format to provide a refreshing ad experience. Apart from delivering ads that align with users' interests on suitable ad placements, CrossX combined attention-grabbing formats with compelling ad content to prolong user engagement. With Appier’s help, The Sandbox successfully targeted and engaged with the right users.