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Nike has a decentralized management structure that

Posted: Tue Jan 21, 2025 8:50 am
by sumona
Service Nike places a lot of emphasis on pre- and post-sales support to increase customer loyalty. The company offers several loyalty programs, such as the NikePlus membership, which offers personalized services, exclusive offers and early access to new products. Nike also offers robust customer service via its website, mobile app, and physical stores, ensuring customers have a positive experience throughout their purchase journey. This focus on service helps Nike build strong relationships with customers and encourages repeat purchases.


Supporting activities in the Nike value chain Nike's support activities play a vital role in improving the albania mobile phone number list efficiency and effectiveness of its primary operations. These activities, which include infrastructure, human resources management, technology development and purchasing, help Nike maintain its competitive advantage and ensure that all aspects of the value chain contribute to the company's overall success. Fixed infrastructure Nike's infrastructure includes its management structure, quality control systems, and cost optimization practices.


allows for flexibility and responsiveness in its global operations. The company also has strict quality control standards to ensure that all products meet high standards. Cost optimization is achieved through a combination of strategic sourcing, lean manufacturing and economies of scale, which help Nike remain profitable while providing high-quality products. Human Resource Management Nike's human resource management focuses on attracting, retaining and developing a diverse and talented workforce.