Step 4: Strengthen your communication skills

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Communication is the foundation of a social media manager’s job. All of our experts cited how important refining communication skills—including social media copywriting and presenting on camera—are to landing a role.

Barnes credits her writing skills for her position.

“I believe being a strong writer is a key skill in portugal b2b leads most industries, especially social media. I have a background in writing both long and short-form content for a variety of platforms, and with my agency experience, I’m used to switching between different voices and goals on a daily basis.”

To improve your communication skills, practice often, turn to online tools (example: the Hemingway editor) and read and watch a breadth of digital media.

Step 5: Develop an understanding of marketing priorities
From the outside looking in, marketing priorities can seem static—increase brand awareness, drive customer loyalty, so on and so forth. In reality, there are a lot of factors that influence what’s top of mind for marketing professionals.

This year, the rise of AI and challenging market conditions have pushed marketing leaders to focus on scaling efforts with new technologies to boost ROI. Aspiring social media managers in today’s market can separate themselves from the pack by embracing AI tools while demonstrating their understanding of a performance-driven social strategy.