AI is top of mind in the boardroom

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This leader wanted to make sure product managers could use hungary b2b leads social listening to uncover what people love about their products, and how they want them to improve. They wanted their sales team to be equipped with competitor intel so they could refine their pitches and ultimately win more shelf space over their competition by emphasizing the right differentiators.

User interface of Sprout Social's Competitive Analysis Report, which compares three competitors' share of voice, impressions, engagements, sentiment and volume.
This illustrates a mindset shift I’m seeing among today’s most successful leaders. They are creating social-first cultures and leading with social insights. According to The 2023 State of Social Media Report, 95% of business leaders agree companies must rely more heavily on social media data and insights to inform business decisions outside marketing, but 69% report social data is underutilized.

A chart from the State of Social Media Report that calls-out 69% of business leaders believe social data is underutilized at their orgs, while 95% agree companies must rely on social data more in the future.
Having a culture with social at the forefront is the most important factor in determining whether a company will use social to its full potential, regardless of industry. Of our 30,000+ customers, even leaders in transportation, government, higher education, and healthcare find success when adopting a companywide approach to social. Many of them do this by adopting social media center of excellence models to ensure social has a seat at the table when it comes to developing—not just executing—strategy.

In today’s economic climate, executives are prioritizing new tools that don’t simply offer time savings—the benefits need to be even more tangible. When a leading media company’s call center executive was told by their C-suite that they needed to cut costs by 40%, they were eager to find AI solutions that could streamline costly manual tasks to deliver more value without the need for more resources.