10 web conversion ideas for real estate agencies in 2023

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Need some real estate conversion ideas to boost your inbound and back-up sales?

We break down 10 real estate websites and learn from our own real estate clients to give you 10 tried and true website conversion ideas.

These are conversion ideas to generate demand and optimize your website, landing pages, and conversion funnel.

Real Estate Conversion Idea 1 – Create a VIP List
Building your VIP email list is one of the most effective ways to capture highly engaged leads and convert them. An email list is a list of contacts who have provided you with valuable information, such as names, emails, or other important data, because they expect something beneficial in return.

It's one of the best ways to convert because you "own" your email list. With ads or social media, you don't really know who's looking at your content. But with emails, you already know that those contacts are interested in what you have to say and want to learn more.

In the context of real estate, think about what your buyers or sellers would find most valuable. For example, because the housing market is crazy competitive, buyers would want to see the latest homes as soon as they become available and before anyone else, so they have a chance to get their hands on their dream home.

10 real estate conversion ideas to strongly close your 2022‍ - build a VIP list
Real Estate Conversion Ideas: Create a VIP List
To be first in line, your buyers have to become VIPs. This creates a sense of exclusivity, urgency, and fear of missing out on their dream home. Throughout the buying journey, you can support and provide educational content to help your buyers prepare for the big purchase.

What else can you send to your VIP list?

Special campaigns for VIPs (Valentine's Day discount for first-time homeowners)
Real estate market overview
Customer loyalty program
For anything related to real estate, your leads are sure to listen to you first!

Guiding your seller or buyer helps them make important decisions and choose you as vp administration email database a trusted partner.

Real Estate Conversion Idea 2 - Use an interactive virtual tour
Even though COVID-19 has calmed down and we are returning to normal life, some habits are hard to break. If there is something that can be done online, people prefer not to leave home.

Of course, buying a home is not like any other type of online purchase.

If you want to capture buyers' attention, your listings need to be informative and visually appealing. Buyers have their own pre-qualification criteria before committing to viewing a home.

An interactive virtual tour solves both.

On the left side of the tour, you can display images, videos, or any visual aids that help you showcase your listing. You can be as detailed as you like with this. For example, an integration with Matterport to map out th