Outdoor Afro Inc. x REI: Creating gear for everyone
Posted: Tue Jan 21, 2025 10:20 am
For the past two years, Outdoor Afro Inc. and REI have had an ongoing partnership where they create collections of outdoor gear working with and for the Black community. Their most recent products drops feature truer fits, celebratory colors and materials that complement more textured hair.
An Instagram post from Outdoor Afro Inc announcing their new silk pillow from their latest REI drop
On social, the brands promote this partnership by ireland b2b leads sharing posts from Black creators exploring the outdoors (using their products) and feature a diverse variety of people demonstrating why their gear is so unique. They also answer questions about their co-guided adventure trips and highlight co-hosted events.
An Instagram Reel from creator Hey Candace using the Outdoor Afro and REi products for outdoor adventures
The partnership helps Outdoor Afro Inc. broaden its reach. For example, the Reel REI shared about their collab garnered hundreds more engagements than the average Outdoor Afro post. On the other hand, working together enables REI to better serve a wider audience and fulfill its corporate social responsibility initiatives. By teaming up, these brands are taking significant steps toward making the outdoors a more inclusive place.
The play: Outdoor Afro is a startup with a handful of employees. REI is a multibillion-dollar company with tens of thousands of team members. Though these brands are mismatched in size, they share an intersecting mission and are stronger when they work together.
The brand partners you choose don’t need to be your equal; instead, they should enhance the work you’re doing—helping your products and social presence stand out.
An Instagram post from Outdoor Afro Inc announcing their new silk pillow from their latest REI drop
On social, the brands promote this partnership by ireland b2b leads sharing posts from Black creators exploring the outdoors (using their products) and feature a diverse variety of people demonstrating why their gear is so unique. They also answer questions about their co-guided adventure trips and highlight co-hosted events.
An Instagram Reel from creator Hey Candace using the Outdoor Afro and REi products for outdoor adventures
The partnership helps Outdoor Afro Inc. broaden its reach. For example, the Reel REI shared about their collab garnered hundreds more engagements than the average Outdoor Afro post. On the other hand, working together enables REI to better serve a wider audience and fulfill its corporate social responsibility initiatives. By teaming up, these brands are taking significant steps toward making the outdoors a more inclusive place.
The play: Outdoor Afro is a startup with a handful of employees. REI is a multibillion-dollar company with tens of thousands of team members. Though these brands are mismatched in size, they share an intersecting mission and are stronger when they work together.
The brand partners you choose don’t need to be your equal; instead, they should enhance the work you’re doing—helping your products and social presence stand out.