Algorithms in digital advertising
Posted: Tue Jan 21, 2025 10:22 am
In this task of planning and controlling advertising investment, technologies based on data science are of great help. Using the “Big Data” that the company has available, it is possible to predict customer behavior and design successful strategies.
In order to properly plan advertising campaigns, analytical marketing research models are used. In this way, it is possible to find emerging trends from different sources of company data. The emergence of techniques such as “Semantic Media Analytics”, “Internet of Things (IoT)”, “Internet of People (IoP)” or “Machine Learning” have been a very positive milestone in the way information is collected and processed. A new digital environment , with work protocols that include data science, changes the rules of the advertising sector.
Technological advances have made it possible to saudi arabia whatsapp resource create advertising messages that are relevant to the target audience. They can be broadcast at a precise moment, thus increasing the effectiveness of advertising investment. And, in addition, we can design advertising taking into account the recipient's location.
The interactivity that can be implemented in advertising pieces turns advertising into a conversation. The possibility of identifying user profiles (even reaching details of their behavior that the user may not even be aware of) allows messages to be personalized.
And the possibility of measuring advertising effectiveness in a much more agile, almost immediate way, has opened the doors to a new way of working in communication and advertising.
In order to properly plan advertising campaigns, analytical marketing research models are used. In this way, it is possible to find emerging trends from different sources of company data. The emergence of techniques such as “Semantic Media Analytics”, “Internet of Things (IoT)”, “Internet of People (IoP)” or “Machine Learning” have been a very positive milestone in the way information is collected and processed. A new digital environment , with work protocols that include data science, changes the rules of the advertising sector.
Technological advances have made it possible to saudi arabia whatsapp resource create advertising messages that are relevant to the target audience. They can be broadcast at a precise moment, thus increasing the effectiveness of advertising investment. And, in addition, we can design advertising taking into account the recipient's location.
The interactivity that can be implemented in advertising pieces turns advertising into a conversation. The possibility of identifying user profiles (even reaching details of their behavior that the user may not even be aware of) allows messages to be personalized.
And the possibility of measuring advertising effectiveness in a much more agile, almost immediate way, has opened the doors to a new way of working in communication and advertising.