6 Rules of Brand Marketing
Posted: Tue Jan 21, 2025 10:40 am
Rule 1: Positioning the brand in the market
Positioning is working with the buyer's opinion on issues of determining the brand's position among many similar goods or products that satisfy the same needs.
The company gives the consumer the opportunity to set the bar on which the image of the trademark will be located in his mind, thereby positioning its own brand to the buyer. The task is to tell about the uniqueness and inimitability of the manufacturer in its field, about the absence of an equivalent replacement for its products.
Rule 2: Reputational methods of brand formation and promotion
These methods make it possible moj database to organize a unique structure of ideas, expectations and assessments. There are several types of reputation tools in the field of improving the brand status, including: image and contextual advertising, presentation documentation, enterprise loyalty plan, etc.
Rule 3: Brand Identity
Identity is a list of certain unique representations and the semantic content of a brand. When determining the buyer's attitudes, the moment of uniqueness is of primary importance, determining his behavior.
Read also!
"Company Marketing Plan: Short and Detailed Versions"
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Rule 4: Strategy in the field of communication with the brand's target audience
Thanks to such a strategy, a long-term comprehensive program of communications between the manufacturer and the target audience is implemented. Effective brand marketing requires a clearly developed, high-quality strategy for interaction with consumers, which allows for the necessary information protection and the selection of the most productive tools for influencing potential buyers.
The communication marketing policy formed in relation to the target audience is based on information about cost, efficiency, payback, delivery time and payment principles.
Communication with the brand's target audience
Rule 5: Working with brand architecture
Architecture is understood as the organizational structure of a specific enterprise's portfolio, establishing the place of individual brands in the overall hierarchy, their interaction and mutual influence. It should not be affected by negative synergy arising from the contact of individual brands with conflicting identities, with other roles and in different market contexts.
Rule 6: Market Segmentation
Market segmentation makes it possible to increase the productivity of brand marketing tools and principles by changing the cost, designing an adequate competitive strategy and methods of sales, and stimulating sales. Its function is based on concentrating the company's efforts in the area of the most effective segment.
It is important to understand that brands are intangible assets of the company. In this situation, the rules formed will stimulate the growth of the productivity of the influence of the trading queen on the buyer in the main market and expand the influence in new product niches.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153339
Brand Marketin
Positioning is working with the buyer's opinion on issues of determining the brand's position among many similar goods or products that satisfy the same needs.
The company gives the consumer the opportunity to set the bar on which the image of the trademark will be located in his mind, thereby positioning its own brand to the buyer. The task is to tell about the uniqueness and inimitability of the manufacturer in its field, about the absence of an equivalent replacement for its products.
Rule 2: Reputational methods of brand formation and promotion
These methods make it possible moj database to organize a unique structure of ideas, expectations and assessments. There are several types of reputation tools in the field of improving the brand status, including: image and contextual advertising, presentation documentation, enterprise loyalty plan, etc.
Rule 3: Brand Identity
Identity is a list of certain unique representations and the semantic content of a brand. When determining the buyer's attitudes, the moment of uniqueness is of primary importance, determining his behavior.
Read also!
"Company Marketing Plan: Short and Detailed Versions"
Read more
Rule 4: Strategy in the field of communication with the brand's target audience
Thanks to such a strategy, a long-term comprehensive program of communications between the manufacturer and the target audience is implemented. Effective brand marketing requires a clearly developed, high-quality strategy for interaction with consumers, which allows for the necessary information protection and the selection of the most productive tools for influencing potential buyers.
The communication marketing policy formed in relation to the target audience is based on information about cost, efficiency, payback, delivery time and payment principles.
Communication with the brand's target audience
Rule 5: Working with brand architecture
Architecture is understood as the organizational structure of a specific enterprise's portfolio, establishing the place of individual brands in the overall hierarchy, their interaction and mutual influence. It should not be affected by negative synergy arising from the contact of individual brands with conflicting identities, with other roles and in different market contexts.
Rule 6: Market Segmentation
Market segmentation makes it possible to increase the productivity of brand marketing tools and principles by changing the cost, designing an adequate competitive strategy and methods of sales, and stimulating sales. Its function is based on concentrating the company's efforts in the area of the most effective segment.
It is important to understand that brands are intangible assets of the company. In this situation, the rules formed will stimulate the growth of the productivity of the influence of the trading queen on the buyer in the main market and expand the influence in new product niches.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153339
Brand Marketin