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Importance of backlink strategy

Posted: Tue Jan 21, 2025 10:54 am
by suhasini523
Backlinks are important for a number of reasons.

The quality and quantity of pages that link to your website are some of the criteria used by search engines. This is the case for Google when determining your ranking in its search engine results pages (SERPs).

The higher a site ranks in a search SERP, the better for your panama whatsapp resource business: people tend to click on the first results displayed on Google, Bing, Opera, and other search engines.

Why do search engines care about backlinks for this ranking?

Once upon a time, it didn't matter how good a website's content was, how popular it was, or what its goal was.

If a phrase on a page matched a phrase someone entered into a search engine, then that page was likely to appear in the results.

For example, if someone had an online journal where they extensively documented that they had taken their car to an “auto accident repair shop,” when someone searched for “auto accident repair shop” they would likely be directed to that page.

It didn't take long for website owners to realise that they could exploit this weakness by resorting to "keyword stuffing".

This practice involved creating websites with massive lists of keywords and making money from the advertising revenue they generated from organic traffic.