Why is buying a ready-made business – a beauty salon – more profitable than building it from scratch? The volume of investment in a new business.
When opening a beauty studio or other similar business on your own, you will need to invest in:
Development of a business plan.
Registration of a legal entity.
Creation of find investor through investor database corporate identity, logo.
Trademark registration.
Domain registration (one or more).
Premises:
rent or purchase of premises;
brokerage services;
development of interior design projects, author's supervision;
repair work and building materials;
furniture for clients;
furniture for staff (for workstations, display cases, employee rest rooms);
finishing of the hall.
Purchase of equipment and consumables:
cosmetics;
devices and instruments for performing procedures;
sterilization equipment;
disinfectants;
disposable materials.
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Arrangement of a workplace for the administrator, a break room for the masters, and a director's office:
purchase of office equipment;
purchase of other equipment;
purchase of furniture;
purchase of office supplies;
purchase of phones.
Creation of service infrastructure:
Internet connection;
payment for routers, network setup;
payment for virtual telephony;
assembly and payment for the use of the music system;
installation of alarms;
use of telephone lines;
payment for the CRM system;
purchase of service materials;
purchase of a coffee machine.
Cleaning:
general cleaning of the interior immediately after repair;
purchase of cleaning products and other materials for cleaning.
Recruitment:
payment for personnel search services;
director's salary.
Advertising expenses:
creation of a salon sign (design, production, registration);
photo session;
payments to models who participate in it;
development of design and printing of printed materials;
website creation;
setting up contextual advertising campaigns;
payment for advertising accounts.
Rest:
compensation of transportation costs;
unforeseen expenses.
And this is far from the entire list of capital investments, without which it is impossible to open your own beauty salon. But it is quite possible to get an idea of the scale of expenses for it.
Capital investments alone are not enough. Every month, the owner of a beauty salon bears operating expenses related to running a business, namely:
rent payment;
utility bills;
administrative expenses;
expenses for business needs;
entertainment expenses;
salaries to employees;
purchase of materials;
expenses for staff training;
commission for accepting non-cash payments;
advertising costs;
payment of taxes.
In addition to financial investments, to open your own beauty salon you will need:
Time and effort
The project of creating a beauty salon is very time-consuming in terms of effort and time. If we analyze the practice of promoting such enterprises, we will see that it takes from six months and more. And this is despite the fact that a considerable part of these long-promoted beauty salons were created with conceptual errors at the level of the business model itself.
Assets
Assets – both tangible (including liquid inventory, equipment and all technical infrastructure necessary for the operation of a beauty salon) and intangible (in the form of reputation, a recognizable brand, standards and technologies, a protected and accounted client base) – are also not obtained by a beauty salon for free.
Prospects and development potential
The potential for replication (the possibility of creating a whole network of beauty salons or selling franchises to open businesses) is of concern to a certain category of investors. If you belong to this category, then the main questions for you will be:
about the possibility of automating business processes (whether they are automated or not);
about brand recognition;
on the protection of intellectual property;
opportunities for development of beauty salon personnel;
system of service standards;
about whether the ownership structure is properly formalized.