The possibility of increasing web traffic is another of the main objectives of content marketing. The idea is that the content produced generates a greater number of visits to your site and that these accesses are also longer lasting.
Creating quality original content achieves an increase in traffic for 2 reasons:
Google considers websites that offer original content to be more relevant and therefore ranks them higher in search results.
If your content is interesting and relevant to your audience, they will share it on their social networks, which will bring you more traffic.
You should use measurement systems, such as Google Analytics, to find out if your strategy is working and your content marketing objectives are being met.
It is essential to know where the visits come from, how many you argentina whatsapp number database get per month, how long they last and, finally, what the conversion rate achieved is .
4. Get new clients
The key to offering attractive content is not only to attract the attention of potential customers but to provide value through the message so that they stay and become loyal to your brand.
If your potential consumer receives content that provides solutions, advice or entertainment, they will see you as a reference in your field. As a result, you will gain new clients, so you would be adding more content marketing objectives to your projections.
Offering solutions is an effective way to get new clients #contentmarketing
For your content marketing strategy to work, it is important to implement inbound marketing tactics that help you identify not only the different buyer personas, but also the stage they are in (buyer stage), in order to provide them with appropriate content. In addition, you will know when a lead is ready to buy and ultimately become a customer.