How does local SEO work?

tongfkymm44 · Post by **tongfkymm44** » Wed Jan 22, 2025 3:18 am

When a user performs a local search, Google displays two different types of results:

The map pack or 'local pack'
First, a Google Maps display appears showing the nearest companies registered in the Google business profile directory (Google My Business).

Links to organically positioned web pages
Below this image are the 'normal' results that appear as a result of any search.

If you look closely, you will see that the results shown in the map pack apparel company email list do not always match those shown in the form of links to organically positioned web pages. This is because the algorithms for each section respond to different positioning criteria.

The good news is that local SEO can help you rank your website in both sections. There are just a few things to keep in mind…

Ranking factors for local SEO positioning
Just as to position the links organically it is necessary to take into account certain aspects of 'traditional' SEO such as on-page SEO , search intent or user experience , the positioning of the local pack is based on these three pillars:

Proximity
Google always shows the results closest to the individual performing the search or the location indicated in the search.

Relevance
This criterion takes into account the match between the words used by the user to carry out a search and the information included in the company's profile on Google. To do this, it will analyze the name of the business, the category or sector and the keywords that appear in the description.

Prestige
In this section , Google measures the degree of popularity of a business both online and offline .

To do this, the algorithm will take into account both the number of links, mentions and visits that your website receives, as well as the reviews and ratings that you receive on your company profile on Google.

Benefits of local SEO

In any case, you will have already realized that, despite using different algorithms for link positioning and for the map pack, traditional SEO techniques benefit local SEO and vice versa.