3 steps to implement emotional marketing in your marketing strategy

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Know your audience inside out
If you want to excite your audience, statistical data is not enough. You need to know what worries them, what inspires them, what their biggest dreams are and what they have to do. If you don't have one yet, you need to create a buyer persona .



Emotional marketing marketing strategy



Choose a strategy
Think about what effect you want to have on your audience, what message you architects email database want to convey in their minds, and outline the strategy that will help you achieve your goal. In other words, define the objective of your marketing campaign and choose the tools you are going to use in it.



Create a story
The magic begins. It's time to create the story, the common thread that, thanks to all the information from the previous points, will help you connect with your audience in a genuine and lasting way.



Voila! Emotional bond created.



Examples of emotional marketing
And to finish this emotional article, we propose a little challenge. Let's see if you can detect which strategy is being used in each of the following spots :



A - Cruzcampo's 'With a lot of emphasis' campaign

A 2021 ad that is pure emotional marketing and full of 'power'.






B - BMW Do you like to drive? campaign

An advertisement from 2000 that in just over 30 seconds, with no voice, no music and hardly any text (just the final question) conveys everything it wants to convey. In our opinion, a true masterpiece.






C - Ikea's Christmas campaign 'The other Christmas'

A 2014 commercial in which children are subjected to a small experiment that offers many answers to parents.




What? How did that journey through the world of emotions go? Have you been able to decipher the strategy used in each example? And the marketing message behind it? Come on, be brave and leave your answer in the comments (we promise to respond).