9 essential elements for creating a product sheet

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Okay, now that you have this clear, let the action begin. These are the basic elements that every producer profile should have:


1. Price

One of the most important factors in any offer. Make sure it is displayed in a art director email database visible place and makes it clear what is included and what is not.

2. A CTA

In a product sheet, this call to action is placed on the purchase button. Try to make it as attractive and eye-catching as possible. To achieve extra persuasion, write the text in the first person singular.

3. Photographs or videos

We have already talked about the importance of these elements in a product page. The more realism we add to each item, the better. In fact, it is estimated that inserting a video in a product page can increase the conversion rate by between 6 and 30%.

4. Testimonials or reviews
Unlike in the physical world, in the online world we are 'alone in danger'. That is why including testimonials from other customers or reviews about the product in question can become that last little push that the user needs to order the purchase.

5. Cross-selling section

Cross -selling consists of offering related items at the end of the product sheet to increase the average purchase ticket or, as we would say, to optimize the costs of acquiring a customer.

6. Shipping information
Available stock, delivery date, whether shipping is free or has a cost… The user needs to know what is going to happen in order to feel relaxed and confident. That is why leaving these issues very clear in your product sheet also contributes to improving the conversion rate.

7. Payment methods

Another key point. Offering different payment methods, as well as certifying that they are 100% secure, is a determining factor for the customer to end up making the purchase. And when it comes to sharing sensitive data, any precaution is insufficient.

8. Customer service section

What if I have a problem? This is one of the questions that users often ask themselves before confirming an online transaction. If you publish a customer service phone number, email address or online chat on the product page itself, you will be anticipating this objection.

9. Frequently Asked Questions

We must accept that there are many people who never get in touch when they have a question.

For this reason, it is highly recommended to add a FAQ or frequently asked questions section to the product page, so that this type of user can resolve their queries without much effort and without having to leave the page.