What will you find in it?

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we mentioned above, you will be able to find all the ads that a brand has run through Google Ads. In addition, you will get detailed information about each of these ads, including:

The dates they were first and last shown.
The theme that Google has used to tag them.
The format in which they were published.
The different variants of the announcement, if any.
The approximate number of times they were displayed.
The audience selection the brand chose for those ads. The tool will also tell you whether factors such as geography, demographics, and contextual signals were included when defining the audience.
Additionally, it will tell you the advertiser's name, address and website, as well as the purpose of the ad, such as promoting a product, service or cause.
Google Ads Library

It's important to note that Google Ads Library only shows ads that have been publicly displayed in the last 30 days. In the case of political ads, only those that have been published in the last 7 years are shown. Additionally, it can take 48-72 hours after an ad is published to appear in the Ad Transparency Center.

How to access the Google Ads Library?
There are two methods to access the Google Ad Transparency Center:

The first is by accessing the Google Ads Library website directly and using the search field to enter the name of the website or advertiser whose ads you want to display. Don't forget to use the various filters available to refine your search.

Google Ads Library

The second is by accessing an ad you find while browsing Google. Imagine you're browsing the search engine and you come across an ad, or you perform a specific search and related ads appear in the search results. In both cases, you can access Google's Ad Transparency Center by clicking on the three dots next to the ad. This will open a window called "My Ad Center," which contains several sections, one of which is called "About this ad."

Within this section, simply click on the blue phrase that says "See more ads." Google will automatically redirect you to the Google Ads Library, where you can view more ads from the same advertiser.

What are the limitations of Google Ads Library?
The only information that we cannot obtain at a glance through this tool is the specific australia school email database type of campaign that the advertiser has run within Google. The platform does not provide this information and only someone with experience in the world of Google Ads could infer it.

Also, as we mentioned above, Google Ads Library does not yet reach the same level of functionality as other similar platforms, such as Facebook Ads Library or TikTok Ads Library. This could be because it has been around for a longer time, and at the moment, it does not offer the same quality of tools. For example, on Facebook, you can search for ads by keywords or topic, while on Google, you can only do so by the advertiser's name or web address, which considerably limits the search options.

Google Ad Transparency Center Uses: How to Get the Most Out of It
Understanding the performance of advertising campaigns
The Advertising Transparency Center provides information about the historical performance of ads, which can be useful for evaluating the performance of advertising campaigns. For example, to understand how many times an ad was shown, to whom it was shown, and how much money the advertiser spent. This information can be used to identify areas for improvement, such as keyword optimization or targeting.

Understanding the competition
It can also be used to see what kind of ads your competitors are running. This information can be useful for identifying opportunities for differentiation and improving competitive positioning. For example, to see what ads your competitors are running for a similar product or service. This information can be used to create more engaging and effective ads.