It's normal that if you have a company you are asking yourself these types of questions, so in this article we are going to talk about why you should advertise on TikTok and how you can get started.
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1. What is TikTok?
Let’s start with the basics…
TikTok is a social network for list of phone numbers philippines creating, sharing and discovering short music videos.
It is currently one of the most popular social networks, with approximately 500 million active users worldwide.
This makes it a platform with great potential for companies whose target audience is primarily young people. Which leads us to ask the following question:
2. Who is TikTok’s main audience?
TikTok's main target audience is made up of young people between 16 and 24 years old , who make up 41% of the total number of users .
Over time, this distribution is changing as older users are joining the platform, but we cannot forget that the broader core is Generation Z.
A relevant fact is that, on average, a user spends 52 minutes a day on TikTok . This means that more than 1 billion videos are viewed every day on the platform.
3. Why advertise on TikTok?
With such a large and active audience on the platform, we can deduce that it is well suited to raising awareness and making your brand known to users. In addition, users do not need to follow you in order to be shown your content.
Through advertising campaigns, you can reach new customers and run remarketing campaigns by creating custom audiences.
4. Advertising on TikTok. Tik Tok Ads
The platform is very intuitive, similar to FB, but much simpler at first glance.