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What is it? Marketing of production, or industrial marketing, differs significantly from the promotion of goods and services on the B2C market. Other scales, terms of conclusion of transactions, complexity of goods, high awareness of customers.
How does it work? Manufacturing office 365 database marketing is aimed at the long term and does not accept incompetence of managers. It is important to follow the principles, use appropriate tools for promotion, and increase the effectiveness of actions.
The article explains:
The essence of production marketing
Concept of production marketing
Key Features of Manufacturing Marketing
Tasks of production marketing
Basic functions and principles of production marketing
Manufacturing Marketing Strategy
6 Must-Have Manufacturing Marketing Tools
Manufacturing Digital Marketing Trends
Marketing efficiency of production
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
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The essence of production marketing
Marketing activity is increasingly seen as a means of increasing the competitiveness of industrial enterprises. Company managers focus on working with customers. In the current environment, such organizations must take into account the constantly changing market requirements. This is due to increased competition and the need to meet customer needs. In addition, economic and political uncertainty is becoming more pronounced every year, so working in emerging markets is more difficult.
Manufacturing marketing , often referred to as industrial marketing, is the sale of products to end-users and institutional customers (manufacturing companies, utilities, government, educational, and healthcare institutions, wholesalers, retailers, etc.).
Consumer marketing is characterized by the fact that the company sells products and services directly to its audience. Industrial and institutional customers buy the sold products in order to start making their own products. The purchased raw materials, parts and assemblies, fuel, office supplies, building materials can become components or be used to create new equipment or products used in production, repair and maintenance.
The essence of production marketing
Resellers buy products to resell them. However, they add value to these products by adding various services (for example, offering the necessary assortment, processing credit, or having information about customers).
The role of marketing in the production of goods cannot be overestimated. Industrialists are engaged in the supply of products and services that are needed by factories, institutions, hospitals, universities, etc. According to research, the scale of financial transactions in industrial marketing is at least twice as large as the money turnover in the consumer sphere. The fact is that the chains of actions in the industrial market, preceding the creation of a product and its sale to the end user, are long and complex. Its initial link is raw materials obtained from a farm, forest, mine or ocean. And the chain, which often crosses national borders in several places, is practically endless: each entrepreneur depends on others.