Why is "product information management" attracting attention now?
Posted: Wed Jan 22, 2025 4:09 am
In January 2019, Mizuno Corporation, a comprehensive sporting goods manufacturer, announced its adoption of Contentserv as part of its omnichannel efforts.
Of particular note are:
"By implementing Contentserve, Mizuno can integrate and manage product specifications, standards, and marketing information for products sold worldwide, and use them not only for e-commerce but also for brand sites and catalogs at exhibitions. In addition, by providing rich, optimized features of our advertising database product information to sales agents, we strive to improve the quality of product experiences across all channels. Furthermore, we expect to reduce operational costs by digitizing and automating merchandising operations."
The company is introducing its features and selecting platforms with an eye towards expansion not only domestically but globally.
Source: Contentserv Inc. website
" Mizuno Adopts Contentserv as Product Information Infrastructure for Global Business "
The trend of SPA (specialty store retailer of private label apparel), also known as manufacturing retail, has spread rapidly since the late 2000s due to the explosive spread of smartphones and the rapid development of digital expression technologies such as AR and VR.
Our company also responds to the need for building digital platforms and has a proven track record of implementation.
<Digital platform implementation examples>
・Sanwa Company Ltd.
・Toshiba Lighting & Technology Corporation
・LIXIL Corporation
Currently, the business environment has further advanced, with the spread of high-speed networks, higher resolution display devices (4K8K compatible), and the establishment of AR technologies on smartphones such as ARKit and ARCore, and the underlying technologies for realizing new customer experiences are becoming widespread.
Of particular note are:
"By implementing Contentserve, Mizuno can integrate and manage product specifications, standards, and marketing information for products sold worldwide, and use them not only for e-commerce but also for brand sites and catalogs at exhibitions. In addition, by providing rich, optimized features of our advertising database product information to sales agents, we strive to improve the quality of product experiences across all channels. Furthermore, we expect to reduce operational costs by digitizing and automating merchandising operations."
The company is introducing its features and selecting platforms with an eye towards expansion not only domestically but globally.
Source: Contentserv Inc. website
" Mizuno Adopts Contentserv as Product Information Infrastructure for Global Business "
The trend of SPA (specialty store retailer of private label apparel), also known as manufacturing retail, has spread rapidly since the late 2000s due to the explosive spread of smartphones and the rapid development of digital expression technologies such as AR and VR.
Our company also responds to the need for building digital platforms and has a proven track record of implementation.
<Digital platform implementation examples>
・Sanwa Company Ltd.
・Toshiba Lighting & Technology Corporation
・LIXIL Corporation
Currently, the business environment has further advanced, with the spread of high-speed networks, higher resolution display devices (4K8K compatible), and the establishment of AR technologies on smartphones such as ARKit and ARCore, and the underlying technologies for realizing new customer experiences are becoming widespread.