UNIQLO hopes to provide customers with a better and more convenient shopping experience through the integration of online and offline reality. In addition to promoting OMO through the existing APP, official website and stores, it also actively connects membership functions to LINE official accounts for online and offline services. with concatenation. After the actual implementation, UNIQLO also observed that among all UNIQLO’s current online communications, the LINE official account has the widest reach, so it subsequently developed the best smart trouser selection tool “U Butler”, focusing on solving all trousers at once. Since its launch in 2019, Big Things has won multiple awards, accumulated more than 1.8 million pieces of information, and driven overall sales growth of pants during the event period. In May 2020, it was upgraded again through big data In addition to more accurate product recommendations, the service also updates the matching function of new summer products and shorts.
Following U Butler, in June of the same year during the "Thank You Festival", UNIQLO first used the interactive scratch card of LINE's official account, combined with the LINE coupon mechanism, to successfully and australia phone number data effectively guide online consumers to offline consumption, allowing UNIQLO to scratch The scratch card was promoted only through self-media, and 180,000 scratch cards were created in just three days. Consumers who participated in the scratch card event saw a 1.25-fold increase in unit price, and the number of new LINE friends on the event day was 4 times that of normal days. Eye results!
When UNIQLO opened its new ATT 4 FUN Xinyi store in Xinyi District in September of the same year, it used LINE TODAY and LINE NOW's Beijie Beacon to accurately target the MRT commuter group. It also installed beacons in physical stores to attract consumption near the business district. In the new retail era, the brand continues to use deeper digital mining to fully connect nearly 70 online and offline stores, and continues to innovate technology to provide a consumer-centered experience.
2019 Best Innovative Member Integrated Application Award—La Roche-Posay Taiwan Laiya Co., Ltd.
The No. 1 sensitive skin care brand "Le-Frue" designated and recommended by dermatologists in Taiwan. In order to facilitate the vast number of existing official website members and brand enthusiasts, they can receive product information more quickly and easily accumulate product points. Therefore, the official account was established. Through the API connection of the technology partner, the UID of the official account friend and the existing official website member were perfectly combined. Combining the connection of the two, it can be used flexibly at more levels in the future.