Write a powerful, keyword-rich summary
Posted: Wed Jan 22, 2025 4:22 am
We continue with the profile summary, also known as the “About” section.
About-LinkedIn
Along with the headline, this section is equally important for retaining people who visit your profile. However, it is also crucial for your personal search engine optimization on LinkedIn, as it provides plenty of space to include keywords.
The point is that you should write a nice, descriptive summary packed with keywords. You have up to 2,000 characters to introduce yourself to your audience. You don't need to fill the entire space, but I recommend that your summary be at least 1,000 characters long.
Another reason you should put a lot of effort into your summary is because people attorney email database will stay on your page longer. Which is also a good signal to LinkedIn that the result they have delivered for a particular keyword is relevant.
In summary, your About should:
Provide enough information about yourself, your background and your experience
Start with a compelling sentence that grabs the audience's attention
Be packed with lots of keywords
Experience
Another incredibly important section to pay attention to is your work experience.
Make sure you have:
All job titles that are relevant to your current positioning goal. For example, as someone trying to position themselves as a marketing specialist on LinkedIn, eliminate all titles that have nothing to do with marketing. The only exception would be if you don't have much experience yet and want people to see your career progression more clearly.
Include your main keywords in your job titles. I recommend that you only include one, in some cases two keywords per job posting. Anything more than that is too much.
Descriptive texts written to describe each of your job positions. Your work experience section should be keyword-rich and contain enough information about what your duties and responsibilities were. The work section doesn't end with just including a title and the name of the company.
Expand your network
The next step is to expand your network of first connections. And there is a very interesting reason why you should do this.
You see, when people search for someone on LinkedIn, the results LinkedIn returns will come in this order:
First, it will check your first connections to see if they match that keyword
Secondly, you will see the second connections, which are the connections of your connections
Third, potential connections that are outside your network will hardly appear
In other words, LinkedIn will prioritize people who are your connections in search results. And then people who are connections to your connections. Which means that if someone is searching for, say, a marketing consultant, you have a better chance of showing up on the first page if this person is part of your network.
Or, if they share common connections.
For this reason, it is essential that you expand your network by adding valuable connections. The more first connections you have, the more second connections you will have as well. This will increase your chances of appearing in search results.
When adding connections, try adding these types first:
People you already know from before. For example, you met at an event
Professionals you are working with (or have worked with)
People with whom you share common connections
Members within your sector or with a similar job position
Avoid adding people you don't have anything in common with. If they don't recognize you, they may decline your invitation. And if too many people decline your connection invitations, LinkedIn may temporarily restrict your profile.
About-LinkedIn
Along with the headline, this section is equally important for retaining people who visit your profile. However, it is also crucial for your personal search engine optimization on LinkedIn, as it provides plenty of space to include keywords.
The point is that you should write a nice, descriptive summary packed with keywords. You have up to 2,000 characters to introduce yourself to your audience. You don't need to fill the entire space, but I recommend that your summary be at least 1,000 characters long.
Another reason you should put a lot of effort into your summary is because people attorney email database will stay on your page longer. Which is also a good signal to LinkedIn that the result they have delivered for a particular keyword is relevant.
In summary, your About should:
Provide enough information about yourself, your background and your experience
Start with a compelling sentence that grabs the audience's attention
Be packed with lots of keywords
Experience
Another incredibly important section to pay attention to is your work experience.
Make sure you have:
All job titles that are relevant to your current positioning goal. For example, as someone trying to position themselves as a marketing specialist on LinkedIn, eliminate all titles that have nothing to do with marketing. The only exception would be if you don't have much experience yet and want people to see your career progression more clearly.
Include your main keywords in your job titles. I recommend that you only include one, in some cases two keywords per job posting. Anything more than that is too much.
Descriptive texts written to describe each of your job positions. Your work experience section should be keyword-rich and contain enough information about what your duties and responsibilities were. The work section doesn't end with just including a title and the name of the company.
Expand your network
The next step is to expand your network of first connections. And there is a very interesting reason why you should do this.
You see, when people search for someone on LinkedIn, the results LinkedIn returns will come in this order:
First, it will check your first connections to see if they match that keyword
Secondly, you will see the second connections, which are the connections of your connections
Third, potential connections that are outside your network will hardly appear
In other words, LinkedIn will prioritize people who are your connections in search results. And then people who are connections to your connections. Which means that if someone is searching for, say, a marketing consultant, you have a better chance of showing up on the first page if this person is part of your network.
Or, if they share common connections.
For this reason, it is essential that you expand your network by adding valuable connections. The more first connections you have, the more second connections you will have as well. This will increase your chances of appearing in search results.
When adding connections, try adding these types first:
People you already know from before. For example, you met at an event
Professionals you are working with (or have worked with)
People with whom you share common connections
Members within your sector or with a similar job position
Avoid adding people you don't have anything in common with. If they don't recognize you, they may decline your invitation. And if too many people decline your connection invitations, LinkedIn may temporarily restrict your profile.