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Using a CRM system
Everyone is used to storing information about clients in MS Excel. But when using this program, you can encounter a number of problems. In particular, MS Excel will not allow you to configure access levels to information: any employee can accidentally delete data in the table. The program cannot be integrated with the scheduler, telephony and 1C. MS Excel is not designed for maintaining a client base at all. It is better to implement a CRM system in the project. With the help of this business management program, you will be able to control the manager's contact with the buyer, plan calls and meetings, and get acquainted with reports on the necessary parameters. This system is supported by some useful services that make the work of managers more automated.
There are CRMs that are investor database designed exclusively for working with sales. There are more universal options for optimizing most business processes. In such solutions, you can, for example, manage document flow. You create document templates, and the system automatically inserts data for a specific client. At the same time, files are very convenient to store (they can be attached to the customer card). Implementing a CRM system will speed up processes and reduce the workload on managers.
Taking care of customers
Everyone knows that a satisfied customer is more likely to recommend the company to others, while an unsatisfied one will tell everyone about his negative experience. So service is the most important component of business. If you can pleasantly surprise your customers, then success will not take long to come.
Want to identify the needs of your audience? In this case, you need to organize a proper feedback system. However, asking questions directly is not always advisable, since many people prefer to remain silent about the shortcomings of the service when they see the administrator in front of them. Send the client a message asking them to leave a review of the product or service.
Feedback can also be established using phone calls. For example, call the buyer some time after he made a purchase. The manager needs to ask the client to express his opinion regarding the purchased product. The CRM system will remind you of the need to make a call.
By segmenting customers by date of birth, you can offer future birthday people a discount. This can be done using the same CRM system.
Company image on the Internet
To increase the level of trust from customers, it is necessary to competently manage social networks and update information in catalogs. Indicate in your profile the field of activity, contact information, address, working hours. Do not forget to leave a link to the company's website.
If you receive negative reviews, learn to react to them calmly. Deleting and leaving bad comments unanswered is not the best solution. Ask what exactly the client was not satisfied with. Strive to solve problems that arise for buyers.
With the help of the online presence management service, you can easily enter information about the company into directories. Such programs will allow you to update data in directories, maps, navigators. In addition, you will be able to promptly respond to all reviews.
Download a useful document on the topic:
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