9 benefits of Social Selling for your business

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Imagine spending just 6 hours a week to increase awareness, traffic, and sales for your business at little to no cost. That’s right! Around 90% of marketers say that social media generates immense exposure for their business, and that’s just one of its many benefits. Social media is now a substantial part of every marketing strategy , and the benefits of using social media are so great that anyone not implementing social selling is missing out on an incredible sales opportunity.

It's easy to see that social media is a key element to marketing success and many marketers realize the potential for business growth using these channels and techniques. However, some of these professionals are unsure of which tactics to apply and whether they are effective. With our help, we will cut through the confusion by thoroughly explaining the benefits of using social selling to market your business.

1. Increase brand awareness
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Social media is one of the most cost-effective digital marketing methods used to distribute content and increase the visibility of your business. Implementing a social selling strategy will greatly increase your brand recognition as you will be engaging with a wide audience of current and potential customers .

To get started, create social media profiles for your company and start engaging with others. Try to get employees, business partners, and sponsors to interact by liking and sharing your content. The simple fact that people are interacting with your content will increase brand awareness and your reputation as a company will start to build.

Every post that is shared will be introduced to a new network of people, which can lead to them becoming potential customers, and the more people that know about your business, the better. By investing just a few hours a week, you will greatly increase your exposure. There is no doubt that by simply having a social media page, your brand will benefit, and with regular use, you can build a wide audience for your business .

2. Increase organic traffic
Without marketing your product or service on social media, your traffic is limited to your regular customers . People familiar with your brand are likely searching for the same keywords you already rank for. Without using social selling, you’ll have a much harder time reaching anyone outside of your circle of loyal customers. Every social media profile you add is a gateway to your website , and every piece of content you post is another opportunity to acquire a new customer.

Social media is a melting pot of different types of people with different backgrounds and behaviors. With different people come different needs and different ways of thinking. Distributing your content across as many platforms as possible allows these people to organically reach you . For example, perhaps someone in an older consumer demographic will search for your website using a particular keyword on Facebook or LinkedIn, but a millennial might start their search using Instagram, because they search for products in a totally different way. By marketing on social media, you can effectively open your business up to a wider variety of versatile consumers around the world.

3. Improve your position in search engines
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While posting on social media can drive some traffic to your site, it takes more effort than that to achieve significant success. Search engine optimization is very important to achieve higher page rankings and get traffic to your business website. While social media does not directly improve search engine rankings, there are studies that confirm that businesses that have been using social media for a year or more do see improved search engine rankings .

Being able to rank high for your keywords will revolutionize your traffic and continue to generate positive results for your business. Let's face it, everyone uses Google to find information and they probably won't go past page 1 because their answer is usually on the first page of results. If your website isn't ranking at the top of search engine results, you should probably adjust your search engine optimization strategy.

To give yourself the best chance of ranking higher through social media, create high-quality content that integrates your targeted keywords . Content like blogs, infographics, case studies, business information, and employee photos will make your company’s social media profile intriguing and credible. Once you start posting quality content, you’ll begin to build a social media community where followers will like and share your content. Most importantly, it gives you more opportunities to get in front of industry influencers who will write about your business and provide links, which will directly help increase your search engine rankings.

4. Higher conversion rates
With increased visibility, your business gains more conversion opportunities. Every post, image, video, or comment can drive viewers to your business website, thereby increasing traffic. Social selling allows your business to make a positive impression through a humanizing factor . When brands are interactive by sharing content, commenting, and posting on social media, you are “personifying” the brand. People prefer to do business with other people rather than companies. More than half of marketers will tell you that taking the time to develop relationships with consumers will show positive results in sales . The better you impress a visitor, the more likely they are to think of your business when the need for your product or service arises.

When a brand is active online, consumers who follow your brand buy cell phone number list accounts often start to trust your business’ credibility more. People use social media platforms to stay connected with their friends, family, and communities. Since people are already talking, why not include your brand in the conversation? They will most likely mention your brand to a friend when your products or services are needed, which will overall provide your business with social proof of its quality. It’s clear that putting your brand in an atmosphere where people are sharing, liking, and talking can only improve conversion rates on your already existing traffic.

5. Improve your customers' satisfaction
Social media is a platform for networking and communication. Creating a voice for your business through these platforms is important to humanize your business. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message. Being able to acknowledge each comment shows that you are attentive to your visitors’ needs and aim to provide the best experience .

Every customer interaction on your company’s social media profiles is an opportunity to publicly demonstrate your compassion for your customers. Whether a person has a question or a complaint, social media allows you to address the issue through interpersonal dialogue. A brand dedicated to customer satisfaction that takes the time to craft personal messages will inherently be viewed positively, even if it’s responding to a customer complaint.

6. Generates brand loyalty
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One of the main goals of almost every business is to develop a loyal customer base. Considering that customer satisfaction and brand loyalty often go hand in hand, it is important to regularly interact with consumers and start developing a bond with them. Social selling is not limited to presenting your brand’s products and promotional campaigns . Customers see these platforms as a service channel where they can communicate directly with the company.

The millennial generation is known for being the most brand-loyal customers. Born between the early 80s and early 2000s, millennials are a huge critical mass, in the US for example, they are the largest generation in history and will soon completely consume the market. Studies show that this customer segment is 62% more loyal to brands that interact directly with them on social media. Since these tech natives require communication with their brands, companies must implement social media marketing and social selling to attract the attention of their most influential consumers.

7. More brand authority
Customer satisfaction and brand loyalty play a big role in making your business more authoritative, but it all comes down to communication. When consumers see your business posting on social media, especially responding to customers and posting original, valuable content, you appear more credible in their eyes .

Regular interaction with customers shows that your business cares about customer satisfaction and is available to answer any questions they may have. Happy customers are eager to spread the word about a great product or service and will often take to social media to voice their opinion. Having customers mention your business on social media will advertise your company and show new visitors your value and brand authority . Once you get a few happy customers voicing their positive shopping experience, you can even let real customers who enjoyed your product or service do the advertising.

8. Acquire market insights
One of the most valuable advantages of social media is market insight. What better way to learn about your consumers’ thoughts and needs than by speaking directly to them? By monitoring activity on your profiles, you can see the interests and opinions of customers that you otherwise wouldn’t know about if your company didn’t have a social media presence. Using social media as a supplemental research tool can help you gain insights that will help you understand your industry. Once you gain a large following, you can use additional tools to analyze demographics for example. Another insightful aspect of these marketing actions is the ability to segment your content mailing lists based on topic and identify which types of content generate the most impressions. These tools give you the ability to measure conversions based on posts across various social media platforms to find the perfect mix to drive revenue .

9. Intellectual leadership
Intellectual leadership

Posting insightful, well-written content on your social media is a great way to become an expert and leader in your field . There is no one way to become a thought leader – it requires work that can be supported by automation tools for example. To position yourself as an expert or reference, make sure you are using the right social media channels and building your presence. Be communicative, connect with your audience, share valuable content and promote your authority. Being able to connect directly with your fans creates a relationship that they will value, allowing you to become a go-to reference.