Existing e-commerce systems are designed to make the shopping process more convenient for customers. It is simpler, more convenient and faster, because we can easily choose the product we are interested in without leaving home, use suitable payment and delivery methods. In addition, the buyer has a significantly expanded range of products, because in search of the product he needs, he can turn to various Internet services. And, of course, it is worth noting the convenience for people with disabilities, who sometimes find it difficult to get even to the nearest store. When choosing products online, you can carefully study their description and characteristics, and the courier will deliver the purchases directly to your door.
Like traditional trade, e-commerce also requires developing an effective strategy. So, let's look at the sales funnel that provides a business with an influx of new customers.
Stages of the eCommerce Sales Funnel
Stage 1: Presentation of the business owner database company's products on the Internet platform
There are many ways to present your product or service, but the most common and simple ones are listed below:
Landings or multi-page sites. You can create them on the constructor yourself, using ready-made templates (Tilda, WordPress), or use a special program for developing web pages.
A page or group on social networks. Entrepreneurs promote their brand on Odnoklassniki or VKontakte services. More than 3,000,000 residents of Russia have appreciated the advantages of this method, providing themselves with a good income.
Online platforms. We are talking about services where advertisements are placed, for example, Avito or Yula. Many entrepreneurs and business owners turn to these resources.
The choice of platform is influenced by the size and direction of the activity. If you have created your own startup, then it is best to start with a page on a social network. And for large companies offering a wide range of products, it is advisable to develop their own website.
Owners of real estate agencies should turn to sites like Avito or Cian, where hundreds of such ads are posted.
Step 2: Generate traffic to the platform
To attract leads, you should think through an advertising strategy. It is important to take into account one important detail - the features of the platform to which you will attract the target audience. So, depending on the chosen platform, use one of the lead generation methods:
Google Ads or Yandex.Direct advertising, if you work with a landing page, or SEO of the site.
Maintaining your own page on Odnoklassniki or VKontakte, as well as creating groups on these same resources, also helps promote the brand, since the program algorithms work on traffic. In other words, unique and interesting content is distributed within the platform itself, therefore, high-quality and regular publications are required from you.
Posting ads on relevant resources. Many sites offer a paid opportunity to get into selections or recommendations. However, you should strictly adhere to the rules of the service, otherwise your ad may not be included in the database.