Use AI thoughtfully and ethically

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If you experiment with AI in your content creation or customer care workflows, be transparent with your audience to preserve trust. Let them know when they’re talking to a bot or viewing an image or video crafted by AI. Be sure to emphasize that humans are still the crux of your brand and running the show.

A chatbot message from Sprout Social on X (formerly Twitter). saint lucia b2b leads In the message, the chatbot introduces itself.
Put social media at the center of your care strategy
It might seem simple, but leaving a positive impression on your customers and community members is one of the easiest ways to build brand trust. Especially on social media, which is quickly becoming the epicenter of care in today’s customer journey.

According to The 2023 Sprout Social Index™, 51% of consumers think the most memorable thing a brand can do is respond to customers on social. Another 76% notice and appreciate when companies prioritize customer support and value how quickly a company can respond to their needs.

Data visualization from The Sprout Social Index™ 2023 that states 51% of surveyed consumers say the most memorable brands on social respond to customers.
Actively engaging with your audience, acknowledging positive and negative feedback, and addressing concerns in a timely manner will foster a sense of transparency and connection. Putting social customer care and service at the center of your customer experience strategy will set your brand apart from the competition, supporting retention and evangelism.