There are 205.6 billion emails sent every day, and 40 percent of adults report that they never read marketing emails – a somewhat discouraging statistic. However, when done correctly, email marketing can be a very profitable marketing tool. According to Hubspot, “for every $1 spent, email produces an average $38 return.” Hubspot also reports that email delivers a purchase rate three times higher than social media.
Consumers aren’t fond of obvious sales pitches, or being bombarded with multiple emails. A successful email campaign starts with quality content and engaging design. Here are five steps to creating an effective email campaign: 1. qatar telegram data Message creation – Craft content that engages and generates action – whether it’s a sale, a content download, or an inquiry. Your message should incorporate engaging subject lines, personalized greetings, compelling headers and body content, calls to action, and A/B testing.
, emails with personalized subject lines have 26% higher open rates. 2. HTML design – An HTML email with graphics will help communicate your message attractively and effectively. HTML emails can do multiple things at once, without looking cluttered. They can offer a coupon, link to a landing page, have an attractive header image that shows off your product or service, and more.