This step will take some research – first, you must create profiles of your ideal buyers, known as customer personas. To get you started, we’ve created a Customer Persona Checklist. 3. Know your competition. There is more content available to your prospects than they can possibly consume. Some of this content comes from your competitors and can actually guide your own content creation. By researching competitors’ content, you learn what is already being offered to your prospects and what you can do differently to stand out.
Whenever Pulse takes on a new client, we ask them to name their competitors so that we can research them to inform our strategies. 4. Take inventory. Most likely, you have already created content that could serve as a guide russia telegram data for future content. Conducting a content audit can help you to identify what you already have and what you need. Be sure to include everything you’ve ever created, no matter how old it is.
what topic is being covered, what type of material it is (video, article, etc.), where it is located, how it can be accessed, and its value to your audience based on your buyer personas. Then, determine what content you need to create and what materials you have that you should update based on your assessment. 5. Get organized. If you’re creating content in-house, an editorial calendar can keep your content marketing on track.