How to use a QR code in your business?
Posted: Wed Jan 22, 2025 5:16 am
Good practices
Display and location
Place QR codes in places where they can be easily viewed. The idea is that your client or user has time to scan them easily. To do this, use strategic sites or means of communication where there is a Wi-Fi connection.
For example, if you have a restaurant, you can place the menu code on the table, at the bar, at the entrance of the establishment, among others.
Although QR codes appear in some television commercials and billboards, they are not the most suitable places to take time to scan them.
Optimization
When consumers or your users scan your QR code, they will probably do vp quality email database so from their mobile devices, so make sure you have a responsive design, that is, optimize your website so they can have a good experience.
Information
Not everyone knows what a QR code is, so offer a call to action “CTA”, that is, inform them what they should do when they see the code and what content they will have access to if they scan it, in this way you show them the benefit or benefits they will get if they scan your QR code.
Bad practices
Don't require your users to use a specific QR code scanner
Finding, installing, or using that scanner to find out what benefits they will get can be a tedious task. It's better to make sure they can use any reader, so you'll increase the chances of more users accessing the content you require.
Don't create a QR code just because it's trendy or just to use it for the sake of it
While many marketers may think this is a good strategy for creating links between content, it is not always the best option. Set a goal before creating it, and evaluate its performance once it is in place to see if it has been beneficial to your business.
QR code uses for different business sectors
QR codes can be used to solve different areas of business sectors, for example:
QR codes in logistics
Monitor inventories
Tracking shipped products
Integrate shipments into the customer service area
QR codes in transport
What is a QR Code and how to create one
Information about airline tickets (for the passenger, route and other information).
Easy and quick access to the boarding gate for any means of transport (plane, train and bus).
This allows you to confirm your luggage, itinerary, seat number, etc., avoiding delays and some omissions, since everything will be contained in the information stored in the QR code.
QR codes in retail sales
Personal identification information
Register purchases
Redeem Discounts
Promotions
Show new merchandise, etc.
QR codes in business
Sharing company documents/information
Formalize a presentation (with company and contact information, for example)
Obtain information or a portfolio for a job application (curriculum vitae)
QR codes in entertainment
Organization of events (festivals/concerts)
Validation of inputs
Access control
Event information
Identification for mobilization, upcoming events, others.
QR codes in commercial operations
What is a QR Code and how to create one
Make payments in establishments
Making transfers between users
Thanks to the use of mobile banking, it is not necessary to enter long codes or passwords, it is just a matter of showing the QR code at the cash register or other payment device and that's it.
QR codes in banking
Authenticate a user
Carrying out operations and procedures for a single event
Cash withdrawal without using a card, just with the QR code.
QR codes in the gastronomy sector
Customer loyalty
Showing the variability of meals in digital format
Useful for small and large businesses (bars and restaurants)
QR codes in cultural management
Information management for museums and cultural venues
Creating experiences with the works through interaction
Reduce costs and eliminate the production of materials that are not necessary.
Provides modernism
Conclusion
QR codes are a great tool to use in marketing strategies. Add practicality and functionality to your brand with them and continue promoting it through this format.
And if you have already created your QR code, share your experience. Did it work for you? Which platform did you use to create it? Leave us your comment.
Display and location
Place QR codes in places where they can be easily viewed. The idea is that your client or user has time to scan them easily. To do this, use strategic sites or means of communication where there is a Wi-Fi connection.
For example, if you have a restaurant, you can place the menu code on the table, at the bar, at the entrance of the establishment, among others.
Although QR codes appear in some television commercials and billboards, they are not the most suitable places to take time to scan them.
Optimization
When consumers or your users scan your QR code, they will probably do vp quality email database so from their mobile devices, so make sure you have a responsive design, that is, optimize your website so they can have a good experience.
Information
Not everyone knows what a QR code is, so offer a call to action “CTA”, that is, inform them what they should do when they see the code and what content they will have access to if they scan it, in this way you show them the benefit or benefits they will get if they scan your QR code.
Bad practices
Don't require your users to use a specific QR code scanner
Finding, installing, or using that scanner to find out what benefits they will get can be a tedious task. It's better to make sure they can use any reader, so you'll increase the chances of more users accessing the content you require.
Don't create a QR code just because it's trendy or just to use it for the sake of it
While many marketers may think this is a good strategy for creating links between content, it is not always the best option. Set a goal before creating it, and evaluate its performance once it is in place to see if it has been beneficial to your business.
QR code uses for different business sectors
QR codes can be used to solve different areas of business sectors, for example:
QR codes in logistics
Monitor inventories
Tracking shipped products
Integrate shipments into the customer service area
QR codes in transport
What is a QR Code and how to create one
Information about airline tickets (for the passenger, route and other information).
Easy and quick access to the boarding gate for any means of transport (plane, train and bus).
This allows you to confirm your luggage, itinerary, seat number, etc., avoiding delays and some omissions, since everything will be contained in the information stored in the QR code.
QR codes in retail sales
Personal identification information
Register purchases
Redeem Discounts
Promotions
Show new merchandise, etc.
QR codes in business
Sharing company documents/information
Formalize a presentation (with company and contact information, for example)
Obtain information or a portfolio for a job application (curriculum vitae)
QR codes in entertainment
Organization of events (festivals/concerts)
Validation of inputs
Access control
Event information
Identification for mobilization, upcoming events, others.
QR codes in commercial operations
What is a QR Code and how to create one
Make payments in establishments
Making transfers between users
Thanks to the use of mobile banking, it is not necessary to enter long codes or passwords, it is just a matter of showing the QR code at the cash register or other payment device and that's it.
QR codes in banking
Authenticate a user
Carrying out operations and procedures for a single event
Cash withdrawal without using a card, just with the QR code.
QR codes in the gastronomy sector
Customer loyalty
Showing the variability of meals in digital format
Useful for small and large businesses (bars and restaurants)
QR codes in cultural management
Information management for museums and cultural venues
Creating experiences with the works through interaction
Reduce costs and eliminate the production of materials that are not necessary.
Provides modernism
Conclusion
QR codes are a great tool to use in marketing strategies. Add practicality and functionality to your brand with them and continue promoting it through this format.
And if you have already created your QR code, share your experience. Did it work for you? Which platform did you use to create it? Leave us your comment.