8. Automatically complete @mentions only comments

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Say you manage social media strategy for Sprout Coffee Co. Online, customers frequently refer to your brand as “Sprout Coffee Inc.” instead of “Sprout Coffee Co.”, resulting in some missed bahrain b2b leads opportunities to engage your fans. To catch these messages going forward, you can use the “OR” search operator while setting up a new Brand Keyword.

The Add Keyword dialogue box from Sprout Social. This allows users to add new Brand Keywords to their Smart Inbox.
Once you add the search operator, X posts including either keyword will show up in your Smart Inbox in real time.

While followers tagging their friends in a comment boost your brand’s visibility, these comments can crowd your Inbox. To save time, you can enable Complete @mention Comments in Sprout’s Inbox Settings.

The Inbox Settings page in Sprout Social. The 'Complete @mention comments' option is activated.
Little tools like these make a big difference when it comes to reducing the amount of noise going on in your social media inbox. Less noise means social customer care agents can stay focused on the messages that matter most.

9. Create custom inbox views based on message sentiment
Sprout’s AI-powered sentiment analysis tools help marketers and customer service agents monitor brand health in both messages and reviews, which improves efficiency and mitigates risk.

The Sprout Social Smart Inbox, filtered to only show messages with negative sentiment. The option to save this Inbox View is highlighted.
Creating a custom inbox view based on negative sentiment will give you a birds-eye view of the less-than-glowing feedback your business has received within a given time period. It’s not always fun to look at, but it’s a crucial way to keep an eye on potential social media crises. If several complaints share similar themes, you can also use this intel to pitch necessary customer experience improvements to the rest of your team.