Content Marketing, What is it?

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More and more, new marketing methods are coming to light to improve the marketing of a company's products. Content Marketing is a digital marketing strategy that tries to understand what the customer needs to know in order to offer it to them at the right time and on the right occasion. You have surely heard the phrase "Content is king." Bill Gates himself popularized this phrase in 1996, who claimed that the appearance of the Internet would revolutionize the concepts of information and entertainment. More than 20 years later, this maxim is still used thanks to what is known as Content Marketing or Content Marketing, "in English." Before continuing reading, you should know how to differentiate different terms that have become fashionable along with Content Marketing. This expression is often compared to Inbound Marketing , but it should be noted that the former is a strategy used within Inbound Marketing, that is, Inbound Marketing is a methodology that encompasses different Marketing techniques, such as Email Marketing, creation of Buyer Personas, SEO... and among them, our friend Content Marketing.

How does Content Marketing benefit me and why should I use it?
Nowadays, content is what most companies rely on to provide information to their clients, and if you notice, this strategy makes them gain more popularity due to the quality and originality of the content and, of course, updated diabetes mailing list better positioning in search engines. You can check it yourself by searching for any question you have on Google and observing which companies appear in the top positions and the quality of their content.

Want to know how else it can help you? Keep reading and you'll see what it can do for you.

Our friend is going to get you:

Connect with your target audience's interests
Gain a better relationship with your current clients or followers
Be a reference in the sector you dominate
Transmit values ​​and improve your brand image
Be useful to your customers and keep your brand in their minds
Increase your web traffic
But the best of all is that you don't know yet, all this will mean a considerable reduction in costs, since it has been seen that an investment in this type of strategy can save you up to 60% more than with traditional marketing techniques.

This way, you can get a lot of satisfied customers, if you manage to find the right strategy for your company, of course. And as Philip Kotler once said, “a satisfied customer is the best publicity for a company.”

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And how do I use Content Marketing?
It's easier than you think, the key is the type of format. They can be anything from videos, blogs, webinars, ebooks, newsletters, infographics, tutorials, podcasts, to interactive videos, something that has been booming for a very short time.

In short, all the content you can think of and that you and your entire company can easily generate and with which you will get very good results. You must keep in mind that if the target your company is targeting is very diverse, you will have to know which one can be more attractive for each segment to ensure that they will consume it.

For example, if you are targeting both young people and adults, a safe bet for your young audience will be video content, since it is more enjoyable and more attractive for them. And for an adult, they may be more interested in reading content than watching a video, such as an ebook, since it can provide more information or more depth regarding a subject, or not. That is already part of the strategy you want to carry out. Before you start thinking, continue reading because I haven't finished telling you everything about Content Marketing yet.

What you have to do is think about what your clients might be interested in , what needs or concerns they have related to your services and want to resolve. No matter what, your clients will search for the information they want on Google, and here you must be the smartest and be the reference they click on.

Depending on the information you think your clients might request, you will have to create different content formats that are attractive and that really resolve the doubt your client is looking for. In this way, he will consider that you have provided him with valuable information and you will get a vote of confidence from him, you will generate a much more direct and natural relationship with your clients or users, and above all, you will create authority around your area of ​​knowledge.

In other words, what your users or clients will take into account is that they have learned something new after seeing or hearing the information you have offered them. Therefore, educational content that provides value is equal to a happy client who will have your brand in their mind. You should also know that depending on the phase of the funnel (conversion funnel) where your users are, you will have to respond to different types of questions, needs or concerns.