So you’ve determined the different parts of your watch that may appeal to different audiences, and picked one that has the best chance of helping you sell it. Now you have to get to know your audience – the outdoorsy folk. Get to know the people who will use your product. Now that you have a general idea of who you’re going to appeal to, you should conduct market research to gather information about those potential consumers.
You’ll need to know what it is they need, and what their preferences are. – and sell it well. Answer these questions to get started: Who? Who are your ideal prospects based on demographics? Where do they live? What is their income? Their age? Relationship status? Do they share hobbies or interests, motivations or attitudes? Where? Where are your clients geographically? uae telegram data Where are they digitally? Where and how do they search for information? What social media channels are they using, if any? Where and how do they shop? What? What do your potential clients want or need? What are their greatest challenges in obtaining it? What objections or other barriers might they bring up during the sales process? How? How does your product or service satisfy your prospects’ wants or needs? How can you best communicate to your prospects the benefits of your product or service? How will you best utilize marketing content and methods to engage potential clients? We at Pulse create customer personas based on these questions.