In the B2B sphere, specialists have a special attitude to any marketing activity, since the final result, or rather its correctness, is very important. Incorrect interpretation of the obtained data can lead to big problems. Correct understanding of the features of the application area of the product/service or the specifics of business models is most important, and therefore the qualitative method of marketing research is used more often.
In this case, respondents are business owners, experts, specialists in a specific market area and other competent people. This means that any study can be considered a detailed analysis of a specific business situation.
To achieve the set objectives, specialists 99 acres database must choose the method of work that will be most effective. This may be a combination of several basic methods. Below is a list of such:
Interviewing an independent expert is getting a professional opinion on a particular product/project. It can be resonant, unexpected, alternative. The interviewer can get exclusive, truly valuable information about the problem or target group. Also, a competent specialist is able to evaluate all possible market development scenarios, predict some indicators.
Focus group work is a discussion conversation with a certain number of people, with specialists in their field, following a prepared scenario. A moderator must be present, this will help control the conversation during one or two productive hours of dialogue.
Interviewing decision makers , business owners or end consumers of products/services is the main method of analysis in B2B, allowing you to understand the true needs of industry representatives. During the conversation, it becomes clear how they treat competitors, how they communicate with consumers, how well the advertising presentation works or whether it is not useful at all. These and other issues can be discussed during an hour and a half of communication in a calm and relaxed atmosphere.
Using the Delphi method – assigning expert assessments, thanks to which the pros and cons of the organization are immediately determined. The entire process is strictly confidential. Includes several stages at once, for example, brainstorming, survey, interview.
Maintaining an online forum or an online diary – this method involves communicating with consumers in writing. The method is good because each problem is recorded, which means it can then be analyzed in detail to find the right way out of a difficult situation. A big advantage of this method is the lack of time limits, i.e. respondents can be active at a time of day that is convenient for them. The client is given the opportunity to follow the progress of the study, he is involved in the process.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download